LONDON – With the tremendous increase in digital advertising, mobile advertising too has seen some remarkable growth not only globally but also in India. More advertisers are seen to be embracing this medium due to its advantages such as user location targeting, multiple touch points with the consumer, knowledge of consumer usage and trends, one-to-one nature, trusted billing relationship, direct user response and many more.
The mobile advertising growth seen in India is also a result of the rapid growth of mobile and mobile internet users. Mobile phones are available for cheap and so are data packages. It is also important to notice that the popularity of social networking sites and their phone apps has led to consumers accessing the web on their phone more often than desktops and PCs due to the sheer comfort of logging in any time and from any place.
New research report “Mobile Advertising Market in India 2011” prepared by Netscribes provides true and unbiased insights into the current state of the global and Indian mobile advertising market, featuring mobile advertising benefits as well as mobile advertisement formats such as mobile messaging, web, media & application. Various verticals, with each of these sectors detailed with market size & growth as well as growth predictions, are highlighted. Furthermore, the study reveals major market drivers and challenges, profiles top mobile advertising companies operating in India, features key trends and developments in the sector, presents case studies on mobile advertising campaigns in India, offers different strategic recommendations.
Report Details:
Title: Mobile Advertising Market in India 2011
Published: November, 2011
Pages: 44
Price: US$ 600
http://marketpublishers.com/report/technologies_electronics/media/mobile_advertising_market_in_india_2011.html
Report Contents:
Page 1: Executive Summary
INTRODUCTION
Page 2: Mobile Advertising Overview
Page 3: Mobile Marketing Ecosystem
Page 4: Mobile Marketing Frameworks
Page 5: Mobile Marketing Value Chain
MARKET OVERVIEW
Page 6: Market Overview – Global
Page 7: Market Overview – India
Page 8: Mobile Advertising Benefits
Page 9-11: Mobile Advertisement Formats
SCOPE & OPPORTUNITIES
Page 12-14: Scope & Opportunities – Various Verticals
DRIVERS & CHALLENGES
Page 15: Drivers & Challenges – Summary
Page 16-19: Drivers
…
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