Greystripe reports over 30 major brands now running mobile video ad campaigns on the Greystripe network
SAN FRANCISCO – Since launching its mobile video ad format earlier this year, Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of brand advertisers flock to video.
The mobile video ad units were launched in June 2011. Since then, over 30 brands have run campaigns, delivering over 100 ad creatives throughout the Greystripe network on iOS, Android and the mobile web. The demand for mobile video ads has increased significantly in recent months; Greystripe has already seen a 300 percent increase in the number of campaigns booked so far in Q4 of 2011 relative to all of Q3 2011.
Universal Pictures and its agency, Ignited, ran a successful campaign with Greystripe to drive trailer views and promote the theatrical release of the new film The Change-Up. The two-week campaign, targeting men 18-34, generated nearly nine hundred thousand complete trailer views. A video of the ad displayed on an iPhone can be seen here. In addition to entertainment, retail, consumer-packaged goods, insurance and electronics brands have all run mobile video ad campaigns with Greystripe.
“We are consistently seeing mobile ad dollars flowing to mobile ad digital as users embrace multiple screens — often using their smartphones and tablets while watching TV,” said Vikrant Gandhi, senior industry analyst at Frost & Sullivan.
Greystripe is benefiting from the massive shift of broadcast advertising budgets into mobile, driven by the efficiency and effectiveness of reaching the 40 percent of TV watchers who are on their smartphones and tablets at the same time (Nielsen). In addition, advertisers are flocking to Greystripe’s video format because of impressive campaign results. On average, consumers have watched the entire video ad 50 percent of the time, with click-through-rates of between 1 and 3 percent. This is particularly impressive because users have the option to skip Greystripe video ads at any time.
“Mobile video ads will be the major growth driver for brand advertising spend in 2012, as traditional broadcast budgets continue to flow into mobile and online screens,” said Michael Chang, Greystripe general manager. “Greystripe is well positioned to take advantage of this video-fueled growth because of a fantastic ad user experience and our ability to serve more full-screen mobile video ads into premium content than any other mobile ad network – over 1 billion per month.”
For more information visit: http://www.greystripe.com/videoads/
About Greystripe
Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.
For more information, please visit: http://www.greystripe.com
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit http://www.valueclick.com.
