EL SEGUNDO, Calif. – DIRECTV’s Nielsen ratings and demographic information are now easily accessible to agencies for direct response advertisers through CoreDirect DRTV software.
DIRECTV has teamed up with direct response systems leader CoreMedia Systems Inc. to begin rolling out the integration of Nielsen TV ratings for DIRECTV into CoreDirect DRTV software systems, eliminating the need for CoreDirect users to manually input DIRECTV ratings and performance data. It also will provide more accurate performance data for DIRECTV’s 11 genre-based cable network clusters, including precise quarter-hour data.
“The seamless integration of DIRECTV ratings within CoreDirect will simplify the buying process for our DR agency partners by providing an open and easily accessible view of DIRECTV ratings and demographic information,” said Amy Leifer, vice president, Advertising Sales, DIRECTV. “By using CoreDirect, agencies will be able to more easily analyze DIRECTV’s market performance so they can better manage their return on investment.”
“Our clients will now be able to reference DIRECTV’s ratings data during the planning, in-flight and post analysis stages of DRTV advertising campaigns,” said Glenn DeKraker, CEO of CoreMedia Systems. “As a result, they will be more efficient and accurate while achieving better performance for their campaigns.”
