Pioneering MFP™ advertising platform’s expanded solutions maintain full guarantees of reach and frequency, audience composition, media delivery and pricing in quality environments up to a year in advance for every campaign
SAN MATEO, Calif. – Brand.net, the company that connects the world’s biggest brands to their customers across digital media, announced a major expansion of the contextual, targeting, brand safety and campaign optimization features of its video advertising solution.
“Our first generation video product was designed to meet our brand advertisers’ request for guaranteed in-stream only campaigns, in premium, brand-safe environments, with branding impact optimization and measurement completely integrated across video, rich media and display,” said Elizabeth Blair, CEO of Brand.net. “During 2011, demand has consistently exceeded our capacity. With this product release, we increase our in-stream video media delivery capacity more than tenfold and significantly expand the available features and functionality, all while maintaining our full set of reach, frequency, audience composition, media delivery, pricing and quality guarantees.”
Specific enhancements include:
– An expanded set of contextual options within Entertainment, News, Lifestyles and other content categories
– Expanded audience targeting from leading third-party audience data providers including eXelate, Nielsen, Catalina, and Bizo, and more granular geo targeting options
– Full RTB integration with leading video ad exchanges, including Doubleclick Ad Exchange and Adap.TV
Brand-safe environment assurance, through enhanced SafeScreen™ page-level content quality filtering, and full support for third-party verification options
– Impression cross-format campaign optimization to ensure achievement of campaign guarantees and maximum brand KPI performance across display, rich media, and in-stream video formats
– Expanded reporting insights across delivery, composition, GRP, TRP, completion and engagement metrics
Brand.net video continues to incorporate only 100% IAB and VAST-compliant in-stream ad formats, with no hidden in-banner video ad bundling. The success of campaigns including in-stream video can be proved through Brand.net’s full suite of branding-impact measurement solutions, including attitudinal surveys, ActivityLink™ online behavioral impact, and social media measurement. Brand advertisers can also add in-stream video to SalesLink® campaigns, where Brand.net has delivered a more than 500% average ROI.
By extending the MFP guarantees to all types of video campaigns, traditionally a more unpredictable format, Brand.net is enabling large brand advertisers to more effectively plan, execute, and measure their video ad campaigns.
About Brand.net
Brand.net (www.brand.net) connects the world’s biggest brands to their customers across digital media. The company’s MFP™ advertising platform guarantees reach and frequency, audience composition, media delivery and pricing in quality environments up to a year in advance. Brand.net optimizes every interaction for branding impact, proving success through online engagement, awareness and offline purchase. The company leads the industry with an offline sales average ROI of over 500%.
The company is privately held and headquartered in Silicon Valley.
