New units go beyond static banners and allow brands to build industry-centric ads that incorporate social media, local content and deals into ad copy
SAN FRANCISCO – Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), announced impressive results from its new mobile advertising units known as Ad Boosters, launched in October of this year. This next generation mobile ad format features social media integration, as well as local content and deals. They are aimed at making mobile advertising more relevant and valuable to smartphone users.
Ad Boosters are placed around a 300×250 full screen smartphone ad making it more engaging and interactive with the use of a branded logo and multiple click options. This improved engagement and interactivity drives higher click-through rates (CTR), as Ad Booster campaigns run to date have shown a 300 percent increase in CTR compared to similar-sized ad units that do not have the Ad Booster functionality.
Ad Boosters offer industry-focused and social units. Industry-focused ad boosters – a first for mobile ads – offer formats focused on targeted verticals, including: retail, consumer-packaged goods, automotive, travel, technology, consumer electronics, entertainment and health. These customizable boosters allow advertisers to direct users to multiple actions related to advertisers’ needs. Social Boosters allow brands to add buttons to engage users with social connections, including Facebook, Twitter, YouTube and Google+.
One of the first campaigns to run was a large consumer electronics brand that specializes in cameras. The campaign ran with two buttons: “Find Nearest Location” and “Watch Video”. The campaign has delivered 1.4 million impressions and saw 4 percent click-through rates – meaning 56,000 users clicked on the ad. Fifty-two percent of users clicked the locator button and 48 percent clicked the video button.
“Consumers’ mass adoption of the mobile web coupled with the rise in social media makes it a no brainer that mobile ads with social components will perform better than traditional formats,” said Kurt Hawks, VP of Operations at Greystripe. “We’re finding, despite a smaller screen than a PC, smartphones are becoming advanced enough to deliver more than a message but a true call-to-action – whether that means to find the nearest store location or participate directly in a location-based daily deal. Mobile ads are growing up and we’re excited to see consumers respond.”
The boosters, which are fully customizable, run in-app as an interstitial unit on iPhone, iPod Touch and Android devices. Buttons include:
Facebook
Twitter
YouTube
Google+
Mobile Website
Daily Deals
Buy
Video
Coupon
Store Locator
Recommend
Download
Call
For more information, visit: www.greystripe.com/boosters
About Greystripe
Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 3,500 application titles and mobile websites across all major mobile platforms.
For more information, please visit: http://www.greystripe.com
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit http://www.valueclick.com.
