Addition of First Mobile Ad Executive Expands IAB Board Focus into The Mobile Advertising Ecosystem
BALTIMORE – Millennial Media, the independent leader in mobile advertising, announced that Paul Palmieri, President and CEO, Millennial Media, has been named to the IAB Board of Directors. As a member of the board, Palmieri will be an executive voice for the challenges and opportunities in the mobile app economy for the IAB.
The IAB Board currently consists of approximately 40 senior executives from the largest media companies in the world, including Amazon, CBS Interactive, Disney Interactive, Electronic Arts, Facebook, Hearst, Meredith, MTV, and Univision. As the Founder and CEO of the leading independent mobile advertising and data company, the addition of Palmieri underscores the IAB’s recognition that the mobile ad industry requires a voice at the most senior levels of the media and advertising industries.
“Mobile has taken a prominent place in the digital media business, and it is essential that we align our focus with other digital media companies to drive the growth of this evolving space,” said Paul Palmieri, President and CEO, Millennial Media. “Millennial Media is known as a leader throughout the mobile advertising ecosystem, and as a member of the IAB Board, I look forward to helping mobile grow as a key focus area within the organization.”
The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of digital advertising in the United States.
“Paul’s expertise and insights will prove invaluable to the IAB Board of Directors as we take digital advertising and marketing to the next level,” said Randall Rothenberg, President and CEO, IAB. “With smartphones and tablets having become an integral part of the landscape, his experience and deep knowledge of the mobile marketplace is a great benefit to our mission and members.”
Millennial Media currently serves as executive members of the Steering Committee for the Mobile Center of Excellence at the IAB in the U.S. and the Mobile Steering Committee at the IAB in the U.K. Millennial Media also serves on numerous key committees within the IAB, including Mobile Advertising, Networks and Exchanges, Research, etc.
About Millennial Media
Millennial Media is the leading independent mobile advertising and data platform. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. Visit http://www.millennialmedia.com for more information; join our Facebook community, follow us on Twitter at @millennialmedia or subscribe to our YouTube page at http://www.youtube.com/user/millennialmediavideo for exclusive videos. Mobile developers can visit http://developer.millennialmedia.com/ to learn more about monetizing their apps.
