With the Super Bowl just around the corner, Sharethrough looked at last year’s Super Bowl ads and identified what types of ads got the most views and engagements over the past year. Sharethrough found that kids, celebrities and conceptual ads drove the highest levels of social engagement.
See the infographic below and find out which ads were seen and shared the most; there are many interesting findings but perhaps the most important one is that conceptual advertising appears to be significantly more palatable than the usual platitudes and assumptions that surround big brands sports advertisements.
About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.
