Company has commenced operations in London, Paris and Madrid to support expected growth of online video formats in the region
NEW YORK – VINDICO, the leading online video ad management platform, has commenced operations in London, Paris and Madrid. VINDICO now offers European advertisers a video ad platform to seamlessly serve, track and measure all of their online video advertising. VINDICO announced the company’s launch into the UK in September and also announced that it had appointed Sonia Fernandez as general manager of European operations at that time. Since then, VINDICO has launched operations in France and Spain to address the rapidly growing needs of the broader region.
VINDICO’s European expansion comes as IAB Europe’s AdEx reports that digital display, which is inclusive of online video, has recently overtaken search as the fastest growing online ad format in all of Europe, with an average growth rate of 21.3 percent. In the UK specifically, eMarketer predicts video will see the most growth in online advertising, with ad spend forecasted to reach $850 million by 2015, compared with $150 million in 2011. In Spain, the online video market will reach 33 million euros in 2012, accounting for 3.7 percent of total online display ad spending, according to the IAB Europe.
“Demand for online video advertising is surging in many European markets, and we expect this explosive growth to continue in 2012,” says Matt Timothy, president of VINDICO. “The growth that VINDICO is experiencing in both the US and abroad is representative of marketers’ increasing investment in digital video. With operations in the UK, France and Spain, VINDICO is well positioned to meet the needs of advertisers to reach European consumers through the powerful medium of online video.”
VINDICO has deep market penetration, serving almost forty percent of all online video ads in the United States. The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom.
About VINDICO:
As the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com or follow us on Twitter: http://twitter.com/VINDICO_Group.
