MADE FASHION WEEK MADE to showcase design innovation
MADE to partner art and commerce
MADE to promote creativity across established and emerging platforms
MADE to support the growth of New York’s fashion community
New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile device, they will instantly receive images of looks as the models walk the runway. Further, users can make notes, tweet images and curate a custom look-book that can be e-mailed in real-time, enabling designers to instantly extend the reach of their designs beyond the runway. This app enables designers’ looks to stand the test of time and fosters commerce into buying season – and beyond.
Viewers watching MADE shows over Livestream on MilkMade.com can also enjoy the same benefits and features, since Sonic Notifyʼs technology, which is triggered by soundless audio signals, will also send content of the app through the userʼs home computer.
The MADE app will also include a show schedule, bios, contact and sales information for each MADE Designer. The app will be available for download on MilkMade.com, the Apple store and the Android Market Site on February 6th 2012.
About MADE
MADE was born from the successful Fashion Week collaboration that started in 2009. Now in its sixth season, MADE FASHION WEEK continues to showcase outstanding design talent and harness the energy of New York’s creative communities. The compelling program of events – over 50 fashion shows and presentations, parties, concerts, panel discussions and an unrivaled online presence (MILKMADE.COM) – has translated to success at a retail level and in the press, as well as in the highly coveted digital arena. MADE is a year-round, dynamic platform for connecting ascending talent in fashion, music, art and popculture with visionary brands to create new cultural platforms and communities.
Its vibrant atmosphere encourages creativity, fosters growth and challenges convention and MADE’s innovators are a powerful voice in the international dialogue who have initiated shifts in their collective industries.
About Sonic Notify
Sonic Notify enables consumer brands, event venues and broadcasters to reach individuals in real-time with highly-targeted content based on a user’s location and interests. Sonic Notify’s first-of-its-kind technology is integrated into a company’s existing mobile app, allowing the brand send multimedia content, like a song, coupon or advertisement, to any mobile device, or likewise, trigger an action on any mobile device. Launched in 2011, Sonic Notify’s technology uses advanced decoding algorithms and readily available, low-cost hardware to transmit imperceptible audio signals, opening up an array of new possibilities for brands, retailers, artists, broadcasters and large-scale event organizers to connect with their target audience using presence-based content. Sonic Notify is based in New York City, NY and was borne from the successful technology development firm Densebrain, as a collaboration between engineer Alex Morgan Bell and Densebrain founder Jonathan Glanz. For more information, visit www.sonicnotify.com.
