OpenX Appoints Eric Rosenthal as General Manager, Enterprise

Former AOL VP will drive the growth of OpenX’s breakthrough advertising technology service for large publishers

LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced the appointment of senior online advertising industry executive Eric Rosenthal as General Manager of the company’s Enterprise business. In the newly created role, Rosenthal will be responsible for rapidly increasing adoption of OpenX Enterprise, the company’s paradigm-shifting Software as a Service revenue serving platform. The appointment is immediately effective.

Launched in February 2011, OpenX Enterprise is the company’s digital ad technology platform that combines the capabilities of a true premium ad server with new, advanced ad exchange technology which enables publishers to maximize yield across all their ad revenue channels in real-time. Specifically, unified real-time ad decisions allow publishers to maximize the value of every ad impression, including allowing them to take full advantage of a wide range of Real-Time Bidding buyers in a controlled way. Combined with groundbreaking ad operations tools, highly sophisticated data capabilities, and massively flexible architecture with complete APIs, OpenX Enterprise solves some of the most fundamental challenges facing publishers.

“We’re very pleased that Eric is joining the team and look forward to him using his deep experience and knowledge of the industry to help grow our business and continue furthering the global adoption of OpenX Enterprise,” said Tim Cadogan, chief executive officer, OpenX. “Eric brings a wealth of experience from working directly with publishers and has a rare knowledge and understanding of what they need in today’s rapidly changing online advertising ecosystem to be successful.”

Prior to joining OpenX, Rosenthal was at AOL where he was Vice President of National Sales and a member of the executive team that led Publisher Partner Development for AOL’s Rich Media Ad Serving platform (Pictela) for both publishers and agencies. In 2011, Rosenthal’s team achieved a tenfold increase in revenue. Rosenthal also brings experience as Senior Sales Director at DoubleClick (now Google DoubleClick) where he helped generate an annual run rate of more than $50M. Prior to AOL, Rosenthal was Vice President of Sales at Kyte (now Kit Digital), a leading online, social media and mobile video platform for live and on-demand content, where he increased revenues by more than 200%.

“I’m extremely excited to join OpenX and help publishers maximize their ad revenue through OpenX’s unique revenue serving vision,” said Eric Rosenthal, general manager, Enterprise. “OpenX had an incredible 2011 with hundreds of publishers signing up to use OpenX Enterprise. It’s truly a great time to be joining the team and helping to scale the business.”

Rosenthal began his career as Regional Sales Manager at Verizon Business before holding roles at Solbright (now part of Operative) and Panther CDN (now CDNetworks). He is a graduate of Ithaca College and holds an MBA in Marketing from The George Washington University School of Business.

About OpenX

OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange.

OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co. Global Investment, Inc., Presidio Ventures and O’Reilly AlphaTech Ventures. For more information, please visit

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