Industry Leaders Convene to Show Mobile’s Importance in Media Mix
LOS ANGELES – Mobile Media Summit West, the sister event of the Mobile Media Summit held during New York’s Advertising Week, debuts on the west coast on March 27, 2012 to reveal the future of mobile advertising. In attendance will be the biggest players from Madison Avenue are packing their bags for Southern California, the country’s second largest ad market, to show their support for mobile advertising and marketing. With roughly 100 million smartphone owners in the U.S., mobile is quickly becoming the first screen for many brand advertisers.
The day-long program will be held at the famous Beverly Hills Peninsula Hotel, and will feature top thought-leaders, media decision makers, and brands from across the mobile and advertising industries. The theme for the inaugural Mobile Media Summit West is ‘Cars and Stars,’ showcasing case studies from LA’s vibrant automotive and entertainment industries.
“2011 was a huge year for the mobile industry. Advertisers have embraced mobile and are now allocating significant portions of their media budgets to the medium,” said Paran Johar, CMO of Jumptap and founder of Mobile Media Summit West. “The entertainment and automotive categories have been two of the most active verticals with almost every new car launch or movie premier including a mobile component.”
“The Mobile Media Summit West brings together the most brands, agencies and mobile technology vendors who are shaping the future of mobile advertising and marketing. This is a must attend event for those trying to increase their share of the mobile pie,” said Matt Freeman, Vice Chairman & Chief Innovation Officer, McCann Worldgroup.
Key agency and brand speakers at the Mobile Media Summit West include:
- Jonathan Anastas, VP Global Brand Marketing, Activision
- Philippe Browning, VP, Advertising and Operations, CBS
- Caty Burgess, VP Media Strategies, CW Television
- Gregg Colvin, SVP Digital Media, Universal McCann
- Greg Crockart, Group Account Director, Joule
- Andrew Dubatowka, Associate Director of Account Services, Ansible
- Matt Freeman, Chief Innovation Officer, McCann Worldgroup
- Quentin George, Chief Digital Officer, Mediabrands
- Adam Good, EVP, Proximity Worldwide
- John Hall, Venture Partner, USVP
- Scott Homes, President, United Future
- Paran Johar, Chief Marketing Officer, Jumptap
- Greg Johnson, Executive Creative Director, William Morris
- Vik Kathuria, EVP MediaCom/GroupM
- Gene Keenan, VP Mobile, Isobar
- Shari Kourilsky, Group Manager Digital, Social, and CRM Marketing, Mazda
- Alexandre Mars, CEO, Phonevalley; Head of Mobile Publicis Groupe
- Dave Martin, SVP Media, Ignited USA
- Rob Norman, CEO, GroupM Interaction – North America
- Mike Parker, President, Tribal DDB West
- Josh Rose, Chief Creative Officer, Weber Shandwick
- Liz Ross, CEO, Mediabrands Ventures
- Gary Schwartz, CEO, Impact Mobile; Chairman, MEF
- Ryan Wein, Internet & Mobile Marketing Manager, Kia
- Scott Wensman, Group Media Director, Team One
To view more on the 2012 Mobile Media Summit West’s program or to register for the event, visit: http://www.mobilemediasummitwest.com or follow conference updates on Twitter at@MobileMedia2012. For media credentials email: [email protected].
