Advertisers Utilizing LiveRail’s Ad Serving Technology Can Now Comply with Self-Regulation Requirements, Provide Consumers Notice and Choice About Online Advertising
SAN FRANCISCO – LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising.
Endorsed by the Digital Advertising Alliance, TRUSTe’s TRUSTed Ads platform is an intuitive and comprehensive OBA self-regulatory privacy platform that features the industry-wide “Advertising Option Icon” on in-ad placements.
Advertisers utilizing LiveRail’s platform can now choose to use TRUSTe’s compliance service to implement the icon in their targeted video advertising via LiveRail’s newly launched Brand Safety Alliance. Agencies already working with both companies can now easily implement TRUSTe’s DAA compliance tools into their video ads via one user interface.
“Brands to be transparent with consumers, but it’s still difficult to navigate the growing video space,” said Mark Trefgarne, LiveRail CEO. “TRUSTe’s expertise and experience in online privacy immediately ensures our advertisers they are meeting OBA regulatory requirements and serving our customer base by adhering to the highest privacy standards in the industry.”
“TRUSTe is excited to partner with LiveRail to help advertisers deliver OBA privacy services,” said Chris Babel, CEO of TRUSTe. “TRUSTed Ads increases consumer understanding about OBA through comprehensive, clear and easily accessible privacy notices. By building transparency and trust, consumers better understand the OBA process and its potential benefits – such as relevant online advertising – allowing the advertising community to leverage new and innovative web-based technologies.”
About TRUSTed Ads OBA Privacy Platform
TRUSTed Ads offers consumers’ access to easy-to-understand educational material and concise advertising notification and opt-out choices. TRUSTed Ads gives advertisers, agencies, advertising networks, DSPs and publishers the ability to provide a branded and customizable consumer landing experience; simple tag implementation in advertising servers; and a detailed reporting and consumer feedback mechanism.
By providing a single integrated privacy platform for all online advertising, TRUSTed Ads further allows the advertising community to:
- Communicate responsible privacy practices to customers;
- Keep pace with the rapidly evolving privacy landscape and regulatory changes; and
- Provide consistent and recognized certification of all privacy practices.
For more information about TRUSTed Ads, interested businesses can go to www.truste.com/ads.
About LiveRail
LiveRail is the core technology at the heart of the online video advertising ecosystem. LiveRail solutions enable and enhance the monetization of internet-distributed video and handle over 2 billion video ad impressions per month for many of the world’s largest media and advertising clients. Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York, NY and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.
About TRUSTe
TRUSTe is the leading privacy management solutions provider and offers a broad suite of solutions that enable companies to safely and efficiently handle the customer data powering their online businesses – including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.
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