Exponential Interactive Announces Filing of S-1 Registration Statement

EMERYVILLE, CA – Exponential Interactive, Inc., a leading global provider of advertising intelligence and digital media solutions, announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the offering have not yet been determined. A portion of the shares will be issued and sold by certain stockholders of the company.

Citigroup and BofA Merrill Lynch are the bookrunning managers of the proposed offering, with RBC Capital Markets Corp., and ThinkEquity LLC acting as co-managers.

The offering will be made only by means of a prospectus. When available, copies of the preliminary prospectus relating to the offering may be obtained from: Citigroup, Attention: Prospectus Department, Brooklyn Army Terminal, 140 East 58th Street, 8th Floor, Brooklyn, NY 11220, 800-831-9146, email: [email protected] and BofA Merrill Lynch, Attention: Prospectus Department, 4 World Financial Center, New York, NY 10080, email: [email protected].

A registration statement relating to these securities has been filed with the Securities and Exchange Commission, but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any offer or sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.

Exponential Interactive, Inc. (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers. Our eX Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging formats that are delivered across display, video and mobile, on a global scale. Our audience engagement divisions include display advertising provider Tribal Fusion, brand engagement platform Firefly Video, and in-stream video advertising specialist AdoTube. Exponential Interactive, Inc. is headquartered in Emeryville, California with presence in more than 25 countries worldwide.