Video advertisers given greater controls for blocking unsafe ad placements
SAN FRANCISCO – LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.
The vCE video validation solution is based on a JavaScript technology that allows LiveRail’s network and agency partners to block video ads from appearing in placements that may be damaging to the brand. In addition to the ad blocking controls, comScore vCE provides LiveRail’s video clients access to optimization tools and metrics like In-View and Engagement.
The integration comes as part of LiveRail’s Video Brand Safety Alliance, a coalition of leading context verification, content analysis and privacy vendors to provide a unique, multi-dimensional view of online video. comScore vCE and the other technology integrations supplement LiveRail’s existing URL whitelisting and syndication management capabilities, ensuring that video ads do not appear in environments that buyers deem unsafe.
“LiveRail is dedicated to providing clients with complete brand safety and transparency in online video,” said Mark Trefgarne, LiveRail CEO. “By integrating technologies like comScore vCE, we’re giving publishers, networks, and agencies the tools they need to make advertising decisions that help achieve their campaign goals and ensure brand ads do not appear in questionable environments.”
“comScore vCE helps major brands prevent their video ads from appearing next to questionable content, while at the same time letting brands and agencies know if their video ads were seen and engaged by users,” said Ryan Polley, comScore VP of Corporate Development. “We look forward to working with LiveRail to bring advertisers the confidence they need in leveraging the impact of video advertising.”
About LiveRail
The online video ad ecosystem runs on LiveRail. With over 3 billion monthly impressions (25% of all video ads) delivered via our platform each month, LiveRail is the technology behind many of the most sophisticated video advertising and media companies online. We help connect the video ecosystem, enabling publishers, ad networks, and agencies to transact more effectively and efficiently. Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc. is headquartered in San Francisco, California, with offices in New York City and Romania. LiveRail is backed by Pond Ventures.
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