Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies
LOS ANGELES – Known as the world’s leading mobile video marketing platform, Mogreet is now cementing its place in the industry as the leading mobile messaging solution for Hispanic audiences.
Broadcasters and media companies, including Entravision Communications and impreMedia are among the growing roster of companies that are shifting their marketing and advertising investments from traditional channels to mobile. The Hispanic segment, in particular, offers significant opportunity for marketers, as research suggests that U.S. Hispanics are more engaged with their mobile devices than the average U.S. population. According to ComScore M:Metrics research, 71 percent of Hispanics consume content on their mobile phone, compared with the market average of 48 percent. “Our mobile platforms are becoming an increasingly important component of our sales platform,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision Communications Corporation. “We made a number of investments in our mobile capabilities during 2011, and the fourth quarter 2011 was our best mobile quarter ever, with mobile revenues more than doubling during the fourth quarter 2011 compared to the fourth quarter 2010.”
“Our platform is designed to grow broadcast and media audiences and most importantly, help radio and television stations, and media companies, take advantage of the hyper-growth in local and national mobile advertising,” said James Citron, CEO, Mogreet. “Using our platform, broadcasters and media companies are able to monetize the mobile channel by offering their advertisers the capability to connect with consumers through mobile and social media.”
Mogreet has launched many successful mobile marketing campaigns with leading Spanish-language broadcast and media companies, including industry giant Entravision Communications Corporation. “With Mogreet’s MMS messaging platform we have the extra advantage of offering our clients and advertisers a full and robust 360 degree interactive opportunity. Along with our TV, radio, online and the addition of Multi-Media Text messages, our clients see the immediate benefits of advertising with Entravision Communications,” says Esteban Lopez Blanco, Executive Director of Digital for Entravision Communications.
Some of the features in Mogreet’s platform include:
- Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS
- Full track song and podcast delivery to any mobile device in the U.S.
- Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio ads
- SaaS contesting and sweepstakes features
- Integrated handset detection capabilities enabling custom programming and app downloads by handset type
- Daily deals and rich media mobile coupons
- Mobile and social sharing features to drive audience growth and amplify advertiser messaging
- Real-time analytics and ROI reporting for advertisers
Mogreet’s platform is a cross-carrier solution with the ability to send messages to nearly all mobile phones in North America and Europe. Mogreet can deliver messages to a total market of 290 million+ consumers.
Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, broadcast and traditional media, retail, consumer products, health care and real estate. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com
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