Exclusive Partnership Brings Relevancy to Mobile Political Campaigns
CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced an exclusive partnership with i360, the conservative political and advocacy communities’ most trusted data resource. The relationship will help public affairs, political and corporate clients connect with voters and consumers. It combines i360’s industry-leading data with Jumptap’s unique targeting and network reach of more than 107 million U.S. monthly mobile users.
The Jumptap-i360 partnership lets advertisers access millions of audience data points, and leverage targeting and relevancy to direct messages to desired audiences, promote voter turnout, or recruit new donors and volunteers. For the first time, political candidates can target mobile users in areas with a high concentration of people with a propensity to vote for a specific political party or support specific social issues.
“There is no question that mobile marketing will be of increasing value to political advertisers,” said Michael Palmer, COO, i360. “Our partnership with Jumptap gives advertisers the means to leverage an abundance of data to reach their intended audiences with highly targeted messaging.”
i360 has developed a comprehensive national data clearinghouse to support the fundraising and campaign activities of the pro-business, public affairs, political, and corporate communities. This first-of-its-kind enterprise on the pro-business side of the aisle fully integrates and continually updates a database that includes more than 187 million active voters and 230 million U.S. consumers. It provides hundreds of data points on every American adult who is or who could become politically active.
“Third-party data, combined with Jumptap’s unique zip-code level targeting has already proven to increase ad lift across top verticals,” said Jorey Ramer, Founder and VP of Corporate Development, Jumptap. “Our partnership with i360 ensures the right messages are served to the right audiences on their mobile devices. The growing popularity of smartphones and tablets makes mobile a key platform for political campaigns — not just to inform, but to engage. The Jumptap-i360 partnership serves this critical and burgeoning niche.”
About Jumptap
Jumptap is the leader in targeted mobile advertising. Reaching 107 million mobile users in the U.S. and 156 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third-party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT report. It strives to preserve the balance between respecting consumer privacy and delivering relevant ads that align with consumer interests. It believes in both transparency and choice when it comes to the collection and use of data. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.
About i360
i360 serves the pro-business political and advocacy community as the highest-quality data and technology resource. From its base in the Washington, D.C. area, i360 provides its clients with the most thoughtful, comprehensive view of politically active Americans. Its sophisticated modeling and analysis fills in the gaps, helping clients understand, refine and target their ideal audience. Whether targeting donors, activists, volunteers or voters; i360 provides turnkey, state-of-the-art data-mining, modeling and analysis tools that bring superior results to the client’s bottom line. Visit http://www.i-360.com for more information.
Jumptap Privacy Standards
Jumptap is committed to preserving the balance between respecting consumer privacy and delivering relevant ads that align with consumer interests. As a charter member of the DAA mobile advisory committee, we understand that mobile devices are far more personal than PCs and we have designed our policies with this in mind. We firmly believe in both transparency and choice when it comes to the collection and use of data.
We strive to maintain high standards. It is our practice to avoid sensitive issues, such as medical information, for profiling and we offer one of the most extensive opt-out programs in mobile advertising. We are committed to working with industry organizations on establishing and upholding standards. We strive to make privacy protocols simple to execute and we are constantly evolving to stay on point with the advanced innovations in targeting and ad delivery. Our privacy policy is available on our website and can be viewed here.
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