With highly personalized recommendations, publishers see 4X increase in videos viewed, enabling greater revenue streams for content on smartphones, tablets, PCs and connected TVs
MOUNTAIN VIEW, Calif. – Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.
As the newest addition to its full suite of online video products and services, Ooyala’s content discovery technology uses proprietary algorithms, machine learning and collaborative filtering to deliver the most personalized content recommendations and dynamic programming guides across all screens. These advanced techniques leverage the data collected from nearly 200 million monthly viewers who watch Ooyala-powered video experiences across the web.
This global user base drives over two billion analytics events each day, providing detailed insights into viewer behavior and video trends. Ooyala’s content discovery engine applies real-time analytics processing to this and dozens of other inputs to provide a continuous stream of content recommendations that are locally, personally and socially relevant. These recommendations are seamlessly integrated into the viewing experience, leading to increased revenue streams from advertising, video-on-demand or paywall transactions.
“Ooyala’s vision is every screen personalized. Our new content discovery technology is a major milestone towards that goal. With automated content recommendations and personalized programming guides, we’re creating a much stronger connection between content providers and their audience,” said Bismarck Lepe, co-founder and president of products for Ooyala.
“Personalization is the future, not just for online video but for the entire TV industry,” said Jay Fulcher, chief executive officer of Ooyala. “Consumers today expect a linear, TV-like experience, whether on their phone, tablet, connected TV or PC. With our global reach and five years of collecting and analyzing big data for online video, we’re now giving publishers a decided advantage in delivering that experience in the most engaging and profitable way.”
“Forward-thinking content providers have figured out that success hinges on their ability to turn analog dollars into digital dollars,” said Mike McGuire, vice president, research, media industry advisory services for Gartner, Inc. “Capturing the attention and imagination of consumers engaging with TV content in new ways requires highly personalized video experiences driven by real business intelligence, where big data plays a major role.”
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