Social media research firm is joining Cognizant at the NAB Show to demonstrate how television viewer social media conversations can provide new insights to advertising and media partners
With Fizziology’s research and consultation, brands and media agencies will now be able to make informed advertising decisions based on what viewers are saying in social media. Brands can understand if viewers are discussing their product category or brand in relation to a particular television show, the sentiment and exact topics surrounding the conversations and, with Fizziology’s research-based advice, how they can apply these findings to make intelligent advertising, product integration and brand partnership decisions. Networks and studios can also utilize Fizziology’s social media sentiment analysis to determine which brands to approach for partnerships on certain television shows.
“Lots of social media companies can run rankings and ratings. We’re listening for something deeper – turning all of this conversation and opinion into meaningful business intelligence,” said Ben Carlson, co-creator and president of Fizziology. “Television shows are great at creating social conversations, but what does that mean for advertisers? How can brands take advantage of this information and how can the people who make, air and sell television use this information? With deeper insights and analysis based in the realities of the television industry, we take social media from a ‘nice to know’ to a ‘need to know.’”
Building on its proven track record of analyzing social media sentiment to provide advertising advice, casting guidance, and even box office predictions to the movie industry, Fizziology is now providing the same research and consulting to the television industry. Unlike thin social listening dashboards, Fizziology uses real people in the analytics process to ensure an extremely high level of accuracy in the analysis and to unearth deeper insights. Fizziology’s highly trained team of analysts can detect sarcasm, misspellings and slang better than a software program, which means social media conservations are properly graded for sentiment – not to mention trends and conversation drivers that would otherwise be missed by an automated keyword search are spotted.
For more information, visit http://Fizziolo.gy/.
ABOUT FIZZIOLOGY
Fizziology (http://www.Fizziolo.gy) provides social media research and analysis for the entertainment and sports industries. Using a proprietary system, Fizziology monitors social media buzz from Facebook, Twitter and blogs on everything from movies to actors to sporting events. Real people – not automated keyword searches – read a statistically relevant sample of the social media chatter to grade sentiment, spot trends, and identify what is driving the conversation. It provides real-time information from the world’s largest, fastest, most honest focus group – social media. Fizziology was a 2010 Webby Nominee for best Guides/Ratings/Reviews website.
ABOUT COGNIZANT
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 137,700 employees as of December 31, 2011, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.
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