SeaWell Networks & BlackArrow Partner to Enable Monetization of Multiscreen TV with Targeted Advertising

The Cable Show 2012

TORONTO – SeaWell Networks Inc., leader in multi-platform video delivery software for network operators, announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable Show May 21 – 23 in Boston.

SeaWell and BlackArrow have joined forces to solve two of the most pressing issues facing pay-TV providers as they expand content availability from linear and on-demand television to new IP platforms: improving the user experience by delivering a seamless stream to any device, and bringing new monetization opportunities through more relevant and timely ads.

“The collaboration of BlackArrow and SeaWell will help ensure that users are delivered relevant ads in a way that makes them easier to watch,” said Susan George, SVP of Sales, SeaWell Networks. “I am confident that our technologies will result in higher CPMs and more revenue for network operators.”

SeaWell’s core product, Spectrum, creates a TV-like experience where advertisements are stitched into one continuous adaptive bitrate video stream. This approach raises completion rates and disables ad-skipping software.

The SeaWell-BlackArrow integration streamlines the ability of pay-TV operators to dynamically insert advertising into linear or time-shifted content that is viewed on TVs, tablets, smartphones and other IP devices. The joint solution leverages SeaWell technology to eliminate the need to create multiple interfaces and streams for different devices and video formats, and uses the capabilities of the BlackArrow Advanced Advertising System to determine ad payloads, decisioning and reporting.

“The availability of timely and meaningful ads drives the long-term success of pay-TV operators’ multiplatform strategies,” said Chris Hock, senior vice president, product management for BlackArrow. “Working together with SeaWell Networks, we help operators and programmers to ensure that advertising business models on New Television platforms keep pace with shifts in viewing behavior.”

SeaWell and BlackArrow will be demonstrating targeted ad insertion at The Cable Show 2012, taking place in Boston, MA, May 21-23. Demonstrations will be showcased in BlackArrow’s booth #ES-27 and SeaWell’s booth #2051.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. The company’s solutions are designed to expedite advanced advertising within video content on any platform, enabling pay-TV operators and content providers to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MMI), NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, California.

About SeaWell Networks

SeaWell Networks Inc. is the leader in monetizing multiscreen TV thanks to its industry first, per-user ad insertion solution. Spectrum™ gives pay TV providers unprecedented network-side control while reducing delivery costs through format rationalization.

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