Engagement advertising leader adds key executives in Chief Marketing Officer, Chief Revenue Officer and Vice President of Sales roles
LOS ANGELES, CA – SocialVibe, the leader in engagement advertising, today announced it has expanded its leadership team with the appointment of three senior executives in support of significant global growth. The addition of John Capano as CMO, Brett Lofgren as CRO and Bob Lonigro as VP of Sales brings a wealth of experience in online advertising to SocialVibe. Their efforts will accelerate the growth of the company as it continues to be the leading provider of the most scalable and effective engagement advertising solutions available for top brand advertisers and premium publishers.
“As a result of the growing demand for our products and services, SocialVibe has been able to attract tremendous talent. We are thrilled and fortunate to have Brett, John and Bob join the SocialVibe team,” said Todd Tappin, CEO of SocialVibe. “John Capano brings leadership from one of the best digital agencies in the world, Brett Lofgren brings his exceptionally successful and broad sales leadership and Bob Lonigro brings his successful digital media experience to the already talented organization. All three provide an exceptional level of industry insight, expertise and track record that our customers have come to expect from SocialVibe as a reliable, innovative and results-driven media partner.”
John Capano joins SocialVibe’s Los Angeles headquarters as its Chief Marketing Officer, bringing to the company a unique combination of marketing, brand-building and technology experience. Capano was most recently the Senior Vice President of Digital Strategy at Wunderman, one of the world’s top ranked digital and marketing services agencies, where he advised clients such as Toshiba, Southwest Airlines, and Invisalign on digital and social strategy. Before joining Wunderman, Capano was head of digital strategy for RiechesBaird, a business-to-business brand development agency, and he was the co-founder and managing partner of Mead, Coen & Pure, LLC, an entertainment and emerging technology consulting practice in Los Angeles helping clients like Pepsi, Visa, and General Motors leverage emerging technology and entertainment to solve marketing challenges.
As SocialVibe’s Chief Revenue Officer, Brett Lofgren will be responsible for overseeing the company’s global sales team and will be based in New York. Lofgren joins SocialVibe from the Epic Media Group, a leading player in the online performance marketing space, where he was Chief Revenue Officer managing sales and business development activities through agency, brand direct and inside sales divisions. While at Epic, Lofgren held several senior management positions including SVP of Sales and VP of Global Business Development where he expanded international business in Europe and Latin America. He also added the responsibilities of Chief Executive Officer and Senior Restructuring Advisor for one of the company’s subsidiaries, Epic Advertising. Previously, Lofgren spent over six years at Yahoo! where he held various sales leadership roles, covering key strategic accounts in the Eastern Region. He is also a founding member of Kinetic Social, a social media solutions provider that was a charter partner in the Facebook® API Key and Facebook® Approved Ad Platform programs.
A 20-year advertising veteran, Bob Lonigro joins SocialVibe as its Vice President of Advertising Sales, where he will oversee client and agency relationships and will be based in New York. Prior to joining SocialVibe, Lonigro was VP of Media Sales at Blue Noodle, a casual and social gaming advertising company where he was instrumental in scaling the ad sales business and developing new revenue streams. Lonigro also previously led the sales team at Live Gamer, the world’s first combined digital commerce and advertising platform for the interactive entertainment industry. Before that, Lonigro was an Executive of Media Sales at Electronic Arts’ Pogo.com where he built the digital in-game sales team and oversaw monetization of the casual games and in-game advertising divisions. Lonigro has also held senior positions at IAC and GeoCities.com, where he was among the first people to monetize community. Lonigro has extensive experience in media planning, including a senior position at Ogilvy & Mather where he oversaw 12 Kraft Foods brands and implemented over $160 million in annual media spending.
SocialVibe’s user-initiated ads enable advertisers to pay only for performance and invest in advertising with which consumers choose to actively participate. By allowing people to choose to engage with a brand message and earn something valuable and relevant to them in return, SocialVibe is able to guarantee consumers’ active attention for advertisers in an interactive format. Consumers consistently spend an average of 60 seconds with SocialVibe-powered engagements, and significant brand lift has been proven over hundreds of major brand campaigns. The company’s proprietary technology enables brands to reach the right people at the right time on brand-safe sites, thus harnessing consumer attention and translating it into significant ROI for brands and incremental profit for publishers.
About SocialVibe
SocialVibe is a digital advertising technology company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive engagement ads guarantee active attention to a brand’s message across premium sites, and its pay-for-performance model assures that advertisers only pay when a consumer engages with the ad. As the pioneer of the value exchange advertising approach for brands, SocialVibe enables advertisers to engage with consumers when they are most motivated to interact with a brand experience, such as while playing a game or seeking access to premium content. SocialVibe is based in Los Angeles, California with offices in New York, Chicago and London. For more information, visitwww.socialvibe.com or check out twitter.com/socialvibe.
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