Enables Rich Product Updates in Real Time on Retail Sites in the US and Canada
NEW YORK – WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, today announced that D-Link Systems, Inc., the global leader in the design, manufacture and marketing of advanced networking, broadband and digital, has renewed its content syndication agreement for 2 additional years.
Enhanced product information has become a vital marketing channel for many manufacturers who have the opportunity to display product features and benefits customers had not known of or perhaps even thought about. There is also the opportunity for upselling. The rich information that manufacturers publish using WebCollage has led to sales conversion increases of 8% to 36%.
“In the first year of the agreement, D-Link product pages syndicated to retailer websites by WebCollage drew nearly 2.7 million visits, ” says WebCollage CEO Scott Matthews. “As the content that D-Link builds becomes richer and more intuitive, traffic will continue to grow geometrically. D-Link is an international networking giant and globally trusted brand, delivering technology solutions that surround everyone and everything, enriching homes and businesses, and connecting people to the most important information and activities in their lives. We are very pleased with D-Link’s success and the renewal of our relationship.”
“WebCollage makes it easy for D-Link to manage real-time, automatic content updates for scores of our products across a network of retail and e-tail websites in the US and in Canada, assuring a consistent and intact branded shopper experience ,”said Daniel Kelley, associate vice president, marketing, D-Link. “We see a very real impact on sales because of WebCollage both online and in store. WebCollage has enabled the consumer to make better educated decisions when purchasing technology products. Consumers can easily see our product offerings and decide what product will fit their unique needs.”
D-Link is building Product Packages using WebCollage’s proprietary Content Publisher which quickly uploads existing content including images, text, videos, images, and flash tours: http://www.officedepot.com/a/products/260709/D-Link-DCS-932L-Wireless-N/ (view entire inline content: From the Manufacturer or click on: More About This Product and scroll down to video).
Each Product Package contains a Product Mini-Site and a Power Page: http://www.frys.com/product/6614274?site=sr:SEARCH:MAIN_RSLT_PG (scroll down through Detailed Description or click on: Take a Product Tour).
D-Link can also take advantage of WebCollage’s mobile solution which optimizes content for delivery across mobile environments (iOS, Android, BlackBerry OS).
D-Link (www.dlink.com)
D-Link is the global leader in connectivity for home, small business, mid- to large-sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management.
WebCollage (www.webcollage.com) is the world’s leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, WebCollage helps manufacturers publish content that increases sales, reduces return rates and improve conversions by up to 36%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, WebCollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.
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