Newly available RAMP MetaPlayer for Brightcove Video Cloud increases user engagement and enhances monetization
BOSTON – RAMP, the leader in next generation search and video experiences, announced the availability of RAMP MetaPlayer for the Brightcove (NASDAQ: BCOV) Video Cloud online video platform. This new implementation of RAMP’s MetaPlayer Framework enables Brightcove Video Cloud customers to quickly deploy interactive video player features that leverage time-based video metadata. This includes features such as in-video search, word/phrase jump points, contextual advertising, and related content spotlighting. RAMP MetaPlayer for Brightcove Video Cloud also supports Web closed captioning that complies with the recently enacted 21st Century Video and Communications Accessibility Act.
RAMP is demonstrating a live implementation of RAMP MetaPlayer for Brightcove Video Cloud at this year’s Brightcove PLAY global customer conference in Boston, June 25-27th. The implementation on Entercom Communication Corporation’s flagship sports media site, WEEI.com, highlights the engaging user experiences made possible by integrating time-based metadata with the interactive player features of RAMP MetaPlayer for Brightcove Video Cloud.
According to Entercom’s vice president of Digital Media, Tim Murphy, “Brightcove Video Cloud and RAMP’s metadata and search services have both been central to the success of WEEI’s online strategy. The tight integration of the Brightcove and RAMP services means we can more quickly deliver high-value video player experiences that include features like dynamic advertising, related content, and other forms of contextual targeting.”
“RAMP and Brightcove have been partners for a long time and, as the needs of our customers have evolved, it’s been important that our integration has evolved as well,” said Tom Wilde, RAMP CEO. “Our MetaPlayer framework easily integrates with Brightcove Video Cloud and delivers a powerful set of features to online video publishers.”
“We are proud to partner with innovators like RAMP to provide our customers with advanced options to deliver highly engaging online video experiences to audiences on all screens,” said Chris Johnston, director of digital media solutions and partnerships at Brightcove. “We look forward to RAMP showcasing the new integration at our Brightcove PLAY 2012 global customer conference this week.”
The full, open source reference implementation of RAMP MetaPlayer for Brightcove Video Cloud based on the RAMP MetaPlayer Framework is available to registered developers on the RAMP Developer Portal (http://developer.ramp.com/page/ramp-sdks).
About RAMP
RAMP has developed the Web’s first Content Optimization platform and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, clients are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities.
Leading publishers using RAMP include Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, and others. For more information visit: RAMP.com, or contact us at info@RAMP.com.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 4,200 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visithttp://www.brightcove.com.
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