Mobile Marketing and Mobile Advertising Leader Posts 52 Percent Quarter-Over-Quarter Campaign Growth
NEW YORK – Hipcricket®, the one-stop mobile marketing and advertising wholly-owned subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), announced that it has surpassed the 200,000 mark for mobile marketing and mobile advertising campaigns, thereby maintaining its industry leadership position in this key metric. By completing more than 27,000 campaigns in the quarter ended May 31, 2012 (the first quarter of FY2013), Hipcricket enjoyed a 52 percent increase in campaigns completed when compared with the previous quarter ended February 29, 2012.
Among the 27,000 campaigns completed during the company’s first fiscal quarter, a leading real estate company boosted its campaign count quarter over quarter by more than 80 percent; a non-profit upped its count by more than 70 percent; a digital software company managed a 61 percent increase; and a top broadcaster completed over 45 percent more campaigns.
Additional selected highlights of the quarter included:
- A major studio turned to Hipcricket as a one-stop mobile marketing and advertising solution for designing and implementing a comprehensive campaign to attract, engage and re-target audiences on mobile devices. The movie broke all previous opening weekend records for box office purchases made with mobile devices.
- Hipcricket added approximately 50 new customers, bringing the size of its customer base to more than 350.
- The company became a leader in mobile marketing and advertising solutions for the lottery industry and is now working with lotteries in more than a half-dozen states across the U.S.
“These statistics illustrate the success our clients are having with their mobile programs and indicate their interest in developing more campaigns for refined targeting,” said Paul Arena, Chief Executive Officer of Hipcricket and Augme. “We witnessed a tremendous amount of progress along the adoption curve at our recent Customer Summit in New York, where many of our largest customers gathered to share their knowledge and experiences involving mobile marketing campaigns.”
Management will discuss these and other highlights during its first quarter FY2013 earnings conference call on July 10, 2012.
About Hipcricket
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy’s, MillerCoors, Nestle, Clear Channel) across an industry-leading 200,000 campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.
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