Display Advertisement Revenue Initially Increases Over 26%
NEW YORK – Inuvo®, Inc. (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced today the initial rollout of an additional display ad unit on the alOt homepage. The new ad unit was launched in response to advertiser demand for the Company’s high click-through rate display advertisements.
The addition of the new display ad unit replaces the prior single display ad unit on the alOt homepage with dual side by side display ad units and has initially delivered revenue growth of over 26% when comparing the first 14-days since rollout to the prior 14 day period.
“The addition of a second display ad unit on our alOt homepage has thus far been a resounding success,” stated Peter Corrao, President and Chief Executive Officer of Inuvo, Inc. “The ability to tailor advertisements to individual users has been enhanced in this new model by providing them with an additional advertisement, and has resulted in increased revenue and click-throughs. This enhanced revenue stream should benefit our high margin partner programs line of business. We look forward to translating these gains directly into our bottom line.”
The alOt homepage is located at http://www.alothome.com.
About Inuvo, Inc.
Inuvo®, Inc. (NYSE MKT: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.
