Global brands will benefit from integration of Banyan Branch’s deep social media expertise and Nology Media’s unique approach to community management
Seattle, WA – Banyan Branch, a full-service social media agency that provides end-to-end marketing services for the world’s leading brands, today announced that content publishing agency Nology Media is now a part of Banyan Branch. Effective immediately, Nology Media employees will join Banyan Branch and the social media agency will service Nology Media’s client base.
Nology Media is a content publishing, marketing and measurement agency that uses social media tools and strategies to help brands achieve business goals quickly and cost effectively. The company has established a unique approach to community management by developing targeted content that serves as the foundation for rich social experiences and engages audiences.
Banyan Branch is a Seattle-based social media agency that offers enterprise brands a full breadth of services for social media management, including Strategy, Digital Interactive, Engagement, Media Buying and Research & Analytics. It counts household names such as Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile amongst its client roster, with an 85 percent client retention rate, which it announced in March 2012.
With the integration of Nology Media into Banyan Branch, brands will gain a competitive advantage from the combination of proven social media strategy, execution and engagement.
Nology Media’s Leigh Fatzinger will join Banyan Branch’s newly formed board of advisors and hand-off the role of CEO. Fatzinger will continue his focus as Founder and CEO of Prosodic, a real-time predictive analytics software company that helps brands dramatically improve Facebook engagement, interactions and conversions.
“Nology Media has a unique methodology for content development and community management that will enable Banyan Branch to further deepen its social expertise and offer brands unprecedented engagement strategies and insights,” said Dave Hanley, principal and co-founder of Banyan Branch. “Not only does Nology Media help us expand our client base but it also has a company culture that’s already proven to be synergist with our team. We’ve been working side-by-side with Nology Media for quite a while and this agreement strongly benefits both firms, as well as our brand clients.”
“Banyan Branch has already demonstrated it is uniquely positioned to deliver creative and valuable social media programs to its customers, so the synergies between the two agencies are immediately apparent,” said Leigh Fatzinger, CEO of Prosodic. “While my focus is building Prosodic, I am looking forward to helping keep Banyan Branch on the leading edge of social as part of the agency’s board of advisors.”
To stay at the cutting edge of the latest social developments, visit Banyan Branch’s blog at http://www.banyanbranch.com/social-blog.
About Banyan Branch
Banyan Branch, based in Seattle, WA, is a full-service social media agency that provides end-to-end marketing services including strategy, creative, execution and analytics. With a holistic approach that integrates Strategy, Social Media Creative, Engagement and Research & Analytics, Banyan Branch delivers social media programs unmatched by smaller agencies, while providing more personalized service and quicker response than large-scale digital firms. Dozens of the world’s leading brands, including Amazon, Clarisonic, FOX, Gilt Groupe, Microsoft, Porsche, Parallels and T-Mobile have partnered with Banyan Branch to implement a wide variety of social media campaigns. Any company ready to connect with its customers where they live and breathe, can contact Banyan Branch via www.BanyanBranch.com.
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