Delivers Ads and Content to Consumers Beyond DMAs and City Levels, On Mobile Devices
WEST PALM BEACH, Fla. & SAN FRANCISCO – Moasis™ today introduced its disruptive solution for the mobile advertising market: the Moasis Geo-Grid™ Display Platform. Using Moasis, businesses deliver real-time ads, content or promotions to all web-connected devices or displays within targeted, pre-defined geographic locations, or “cells.” The ability to reach consumers where they are, in real time, is critical because consumers spend 80% of their discretionary income within 10 miles of their home*.
The Moasis Geo-Grid Display Platform – the result of three years of R&D efforts and now available in Beta – is unique because it defragments the mobile advertising ecosystem by bringing location and data attributes together in one platform. Businesses using Moasis can target content directly to one or more cells within the Geo-Grid, from areas as small as two city blocks to entire regions or nations. Within the Geo-Grid, any Internet-connected and location-enabled device is reachable: phones, tablets, laptops, streaming video and audio services, cable TV, transit system signage, digital billboards and more.
By connecting with consumers while they are in the vicinity of a business, Moasis provides businesses – from national brands to SMBs — the opportunity to achieve remarkable results with small advertising budgets. It also enables SMBs to more effectively compete with larger advertisers.
“The advent of intelligent, location-aware marketing messaging via mobile devices is upon us, and classic local media incumbents like radio and newspapers are beginning to look meek by comparison,” said Tim Hanlon, CEO of emerging media consultancy The Vertere Group, LLC, and former advertising/media agency executive. “The ability to judiciously target ad messaging to granular geographic footprints is the next big thing, and that’s what Moasis is doing. It’s nothing short of a breakthrough, and portends many compelling targeting opportunities for brands, retailers and local merchants.”
Low Risk, Huge Potential
With Moasis’ “bid-to-grid” and “pay per impression” pricing model, Moasis is a low-risk way for businesses to enter the mobile marketing arena with ads, content or promotions. Advertisers determine how much they’d like to spend on a particular campaign, bid on a cell or multiple cells, set parameters for ad timing and other criteria, and get started. Placements within the cell are determined by the highest bid on a real-time basis. Once the advertiser’s spend rate has been reached or the advertiser gets outbid, the ad comes down. Ads that get no views cost the advertiser nothing.
The consistency of a pre-defined global grid allows for detailed analytics about how certain ads perform in specific areas, including views and click-through data. Using Geo-Grid-based analytics, advertisers can quickly assess ad performance cell-by-cell and make changes and improvements on the fly — and as often as they wish.
Hyper-Local through the Geo-Grid
Moasis is teaming with major ad exchanges, publishers and businesses to deliver a complete solution so mobile advertisers can reach consumers on the go. The mobile audience is the true sweet spot for mobile marketers, with more than 200 million Americans predicted to be using smartphones and/or tablets by 2015**.
“We’ve taken the concept that all marketing is local and made it available on a global scale,” said Ryan Golden, CEO of Moasis. “By delivering relevant messaging, ads and promotions to people who can act on that information immediately, Moasis closes the gap in the sales funnel by leveraging consumers’ locations and bringing those locations to life.”
Additional Benefits for Businesses, Advertising Agencies and Publishers
- The patented Moasis Geo-Grid Display Platform is scalable, offers accessible geographic data, tagging, geo-rules, geo-wizards, and Geo-Grid plugins, as well as horizontal integration.
- Using Moasis, businesses can design and manage their ads themselves, and can dynamically alter campaigns based on results on a day-to-day or even hour-to-hour basis. This allows businesses to react and respond to consumer behavior.
- Moasis is competitively priced (and more targeted) when compared with other local options, including listing services and phone directories, newspaper flyers and radio advertising.
- Moasis provides ability to react and respond – each business/advertiser has a permanent home for its ads and data on the Moasis site, allowing for re-activation of prior campaigns and comparison between performance of old and adjusted versions of ads.
Moasis is actively expanding its reach and is in discussions with additional ad exchanges, publishers, advertising agencies, and businesses large and small.
About Moasis
Moasis simplifies geo-centric content delivery and analytics to mobile phones, tablets and beyond utilizing its proprietary Geo-Grid technology. The innovative Moasis Geo-Grid Display Platform helps businesses deliver messaging to their target audience wherever they are. The Moasis platform and its real-time bidding engine create a level of accessibility for companies of all sizes. The company’s goal is to provide the best geo-centric mobile opportunity ever seen on any mobile device. Visit us on the web at www.moasisglobal.com.
* Source: Cox Interactive Media
** Source: In-Stat Research
