Open Forum track will also feature four new sessions to give attendees the opportunity to “Talkback” and directly engage with industry experts
SAN FRANCISCO – Incisive Media announced that speakers from LinkedIn and Facebook are now confirmed on two brand new panels at this year’s SES San Francisco 2012 (August 13 – 17). SES is also introducing “SES Talkback,” an innovative open forum track featuring four different sessions, scheduled all day Wednesday, August 15. SES Talkback will be led by two industry experts and will cater to attendees’ specific questions.
Facebook and LinkedIn speakers
The first panel is “Big Data & Social: Mining Social Media Data to add value” and will feature Alison Engel, Global Marketing Director, Marketing Solutions, LinkedIn and Andrea Fishman, VP of Strategy, BGT Partners. This session will shed insight on social analytics for companies experiencing challenges on measuring all aspects of social media. The second panel is Building Your Brand with Paid and Earned, which will feature speakers Kelly Winters, Product Marketing Manager, Facebook and Jason Yormark, SVP of Marketing, ShowPony. “I look forward to providing attendees with specific examples of how we’ve used paid and earned strategies to build our client’s brands, as well as specific tools and tactics they can leverage to affordably build their company or organization’s brand,” said Yormark.
SES Talkback Open Forum Track
SES Talkback is taking place throughout Wednesday, day two, at SES San Francisco. It will feature four sessions: Understanding the Mobile Customer, Journey, How To Take Your Blog to the Next Level, Search, Social, and Mobile in Asia, and SEO 2013 – The Future of Search. “We wanted to further engage the SES community by providing the perfect opportunity for attendees to speak directly with experts in their field,” said Mike Grehan, VP, Global Content Director at Incisive Media. “If you’re an SEO, where should you be refocusing your optimization strategies in 2013? If you’re a blogger, how can you improve on the reach or distribution of your content? The insight attendees will get to these questions and more is sure to provide tremendous value,” added Grehan.
About SES San Francisco
The five-day SES San Francisco conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
The SES San Francisco agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to e-mail marketing, SEO, PPC, RTB, mobile, local, big data, as well as both earned and paid social media.
About Incisive Media
Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
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