Michael Blend Promoted to President and COO, Demand Media

Blend to Help Drive Continued Expansion of the Company’s Content & Media and Domain Registration Services

SANTA MONICA, Calif. – Demand Media® (NYSE: DMD), a leading digital media company, announced today the promotion of Michael Blend to president and chief operating officer, expanding his current responsibilities overseeing content and media to include leading the company’s domain registration services. He will continue to report to chairman and chief executive officer, Richard Rosenblatt, and the move will be effective August 16.

As president and COO, Blend will add to his current role the operational management and oversight of the company’s registrar services and the launch of its new registry services. This follows his promotion in late 2011 to lead the company’s content and media group, which includes owned and operated sites such as eHow.com, LIVESTRONG.COM and Cracked.com, and the company’s network of customer websites.

“Michael’s leadership will be instrumental as we continue to build upon our successful growth in content and media, as well as embark on a new era of internet domain expansion,” said Demand Media chairman and CEO Richard Rosenblatt. “Michael brings deep experience and proven success leading both of these teams. I couldn’t be more pleased to have his committed leadership in place to oversee our continued growth and innovation on both fronts.”

Blend brings two decades of technology experience to his role as president and chief operating officer. He has most recently been leading Demand Media’s content and media services for owned and operated properties, and before that he led the company’s eNom registrar services group. Prior to joining the company, Michael was founder and CEO of Hotkeys, a technology firm acquired by Demand Media. He previously served as vice president of corporate development of Jawbone and vice president of business and corporate development for WeddingChannel.com. Michael began his career as the co-founder of Darwin Keyboards, a computer hardware developer. Blend holds a JD from the University of Chicago and a double BA in Mathematics and Philosophy from Duke University. He also holds a patent in the field of computer hardware design.

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading digital media company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com

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