Derived From Partnerships With Over 6,000 Websites and 150 Game Titles, iQU Brings a Global Network of Gamer Marketing Analytics to U.S. Game Developers, Website Publishers and Advertisers.
Los Angeles, Calif. – iQU, an industry leader in gamer data and analytics, today announced the launch of its U.S. operations in Los Angeles, CA, and the hiring of gaming and advertising veteran Jeannette Weinstein as its U.S. CEO. With data on more than 200 million gamers, iQU will enable U.S. game developers, website publishers and advertisers to increase revenues from the online gaming industry’s projected $100 billion market value by 2015.
The heart of iQU is the GameriQU™ platform, a sophisticated tool that maps and analyzes gamer behavior whenever it happens — across the Internet, social media platforms, and mobile devices — anywhere around the world. iQU provides this behavioral knowledge to game developers, website publishers and advertisers, empowering them to maximize revenue, minimize time wasted and identify and utilize the most relevant gamers, creating a more robust marketplace for online games.
“Game developers, publishers and advertisers have tremendous opportunity to increase revenues – but, the secret sauce is that you must deliver qualified users by understanding the unique preferences and habits of each individual gamer. iQU has done this on a global scale and is now bringing the capability to the U.S.,” said Reinout te Brake, iQU founder. “Our technology and our network is among the best in the world, and with Jeannette Weinstein as the new CEO, iQU can better serve the U.S. market and advance our offers for developers and advertisers.”
Weinstein, a gaming advertising veteran, will lead U.S. operations, partnerships and developer relations from Los Angeles. Most recently, she served as director of business development at CPMStar (acquired by The Game Show Network), and was an early employee at The Rubicon Project, where she successfully helped build the network relationship team from the ground up.
“Analytics without a monetary or user-acquisition benefit means nothing to game developers, while advertisers will only succeed by tapping the most relevant and accurate gamer profiles – iQU stands alone in its ability to connect the absolute right gamers with the absolute right developers and advertisers,” said Weinstein. “For the gamer, we’re introducing them to games they’ll love in a way that is consistent with their playing habits. For the advertisers and web publishers, we’re helping them generate quality traffic and, by extension, increased revenues.”
iQU’s Global Growth Statistics
· 200 million gamer profiles
· 150+ game titles
· 6000+ website partners in more than 40 territories
· 7 million + conversions
· $20 million in US revenues within 12 months (projected)
· Further global expansion with Seoul, South Korea office by the end of 2012
GameriQU Platform: Connecting Gamers, Publishers and Advertisers
· Targets specific territories
· Incredibly accurate profiling capabilities
· Extensive knowledge of individual gamers, not groups of gamers
· Specialized data such as genre preference, payment history and aggregated scoring elements
About iQU
iQU is a marketing technology platform that delivers worldwide qualified users to game developers and advertisers which maximizes revenue for website publishers. Working with our experienced team and scalable approach to game marketing, we enable our partners to grow in both volume and value.
Founded in 2009, iQU is headquartered in the Netherlands with offices in Los Angeles. For more information about iQU, please contact iqu@mww.com.
Follow iQU on Facebook: http://www.facebook.com/iqugroup, Twitter; @iqugroup and LinkedIn at http://www.linkedin.com/company/iqu
