With the new addition of Mobile to the Adconion Digital Distribution Platform, now Adconion Direct advertisers can reach their target audience across multiple devices, applications, channels and screens
NEW YORK – Adconion Direct, a digital media champion for performance solutions, announced the launch of their mobile channel, which will change the mobile landscape by allowing advertisers to access Adconion Direct’s proprietary audience profiling platform, with over 150M unique consumer profiles, across all mobile devices, with a potential reach of over 10 billion impressions per month.
Adconion Direct’s mobile platform will allow advertisers to efficiently extend reach against their target audience by leveraging Adconion Direct’s relationships with premium publishers and global app developers, while leveraging cross platform data to buy new audiences within mobile exchanges via Adconion Direct’s sophisticated real-time bidding platform. For over seven years, Adconion Direct has focused on cross platform audience insights across the digital landscape, targeting and optimizing advertising across display, email, social media, and now mobile, fostering deeper audience insights and enhanced performance for advertisers.
“Audiences are now using multiple devices, channels and screens, creating a fragmented and inefficient digital landscape for Advertisers. Adconion Direct’s integration of mobile into our multi-channel platform provides a solution for brands to effectively reach digital audiences everywhere. Mobile is the future and we are thrilled to be at the forefront, providing the proprietary data, insights and cutting edge technology needed for brands and agencies to successfully execute and scale campaigns across the mobile channel,” said Kim Perell, CEO of Adconion Direct.
ABOUT ADCONION DIRECT
Adconion Direct (www.adconiondirect.com) is a multi-channel digital distribution platform spanning Display, Mobile, Email and Social Media, for agencies and advertisers looking for quality and scalable results, backed by a global media company with significant worldwide reach. Committed to continuously deliver results, deep insights and innovative distribution options to market, Adconion Direct is an ideal performance partner of choice for agencies and advertisers alike.
Adconion Direct is the standalone performance solutions business within Adconion Media Group, (www.adconion.com), one of the largest independent global audience and video content networks, with a reach of up to 687m unique users monthly. This reach corresponds to more than half of the global online population. Currently, Adconion has 25 offices serving 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its first ever Ad Networks & Exchanges Quality Assurance program and is a founding member of IASH Europe.