NEW YORK – Real Media Group, a business unit of 24/7 Media, announced the integration of the Microsoft Ad Exchange with 24/7 Access, its network of premium publishers, and 24/7 Open AdStream, its propriety ad management platform. With the completion of this integration, publishers globally are experiencing an increased demand in Real Time Bidding for their inventory from Microsoft Ad Exchange’s connection to all the major high quality demand sources.
“The launch of this integration with Microsoft Ad Exchange offers tremendous upside to our publishing clients and complements our existing monetization capabilities,” said Nicolle Pangis, President, Real Media Group. “Solutions that bring this level of reach, scale and optimization are rarely simple to implement, yet our clients are already delighted by the ease of this integration with new demand sources.”
With this integration Real Media Group and Microsoft Corp. offer publishers a comprehensive sell-side platform driving inventory yield, optimization and scaled revenue directly integrated via the 24/7 Open AdStream user interface. This gives them the ability to better monetize inventory across multiple tiers of inventory while protecting direct sales channel and brand value.
“This integration is one of the solutions that we provide publishers to access unique advertising dollars,” added Pangis. “It is a clear example of Real Media Group’s mission to help publishers develop and control their own ad value and revenue, while providing them a complete monetization platform.”
Real Media Group will integrate new publishers globally on a monthly schedule providing them with quick and direct access to revenue from Microsoft’s premium, brand safe advertisers.
Additional features of the exclusive partnership between 24/7 Media and Microsoft Advertising will be rolling out to advertiser and publisher clients over the coming months.
About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.
