Unique Business Model Delivers 375% Revenue Growth Year Over Year Since 2011
TORONTO – SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, announced it has more than 5,000 small and mid-sized businesses (SMBs) and advertisers using its ad-buying solution. SiteScout’s platform has now powered more than 30,000 campaigns for those advertisers, which has led the company to more than 375 percent revenue growth year-over-year since 2011. SiteScout makes online media buying intuitive and accessible, empowering advertisers to take full control of their campaigns and giving them access to more than 10 billion ad impressions daily.
“The remarkable growth we’ve seen over the past year verifies that we’re providing a valuable service to advertisers,” said Paul Mokbel, founder and CEO of SiteScout. “Back in 2010, we recognized there was a void in the digital ad-buying space, especially for small to mid-sized advertisers. We built SiteScout to change the industry and make online advertising easier and more accessible to SMBs. Today, we’re putting billions of ad impressions into the hands of advertisers of all sizes, from all around the world.”
SiteScout provides advertisers with tools to create and control their online ad campaigns and target specific audience segments, making online advertising more accessible, powerful and easy-to-use. Some of the unique features that make SiteScout so attractive to SMBs include:
- Access to 10 billion impressions daily from all major ad networks and sell-side platforms (SSPs)
- Up-to-the-minute reporting, with full transparency on where ads are served (right down to the placement on the page)
- Low initial and ongoing financial commitment
- Full control over ad bidding with options for all major tactics, including re-targeting
- Ability to sign up and start running a campaign within minutes
“As one of the world’s leading providers of digital and mobile advertising technology, we provide access to thousands of publishers, including more than 40 percent of the comScore 500 publishers, for SiteScout users via OpenX Market,” said Jason Fairchild, chief revenue officer, OpenX. “We’ve been working with SiteScout since 2011 and we value the advertisers that they bring into our real-time bidding enabled ad exchange.”
Advancements in media buying technology, such as real-time bidding (RTB), have revolutionized the way brands and agencies conduct online ad buying. However, these innovations come with hefty financial commitments that create a divide in the market. Small agencies and businesses do not have the ability to meet the minimum spend requirements from some ad serving platforms, effectively locking them out of online advertising opportunities. SiteScout was created as a cost-effective platform for advertisers of all sizes to easily build campaigns, buy high-quality media across display and video, and receive actionable analytics in real-time. SiteScout requires limited initial monetary investment, because advertisers manage the process themselves, while at the same time providing an infrastructure that allows advertisers to increase spend as they see success and/or change focus to improve results.
About SiteScout
SiteScout is the world’s leading self-serve platform for buying banner and video ads on the web and on mobile devices. The company’s powerful, easy-to-use platform and transparent, real-time bidding and reporting empowers advertisers of all sizes to take full control of their marketing campaigns. With a low minimum deposit, and the ability to sign up within minutes, advertisers can test the platform with virtually no risk or commitments. For more information, or to get started with SiteScout today, visit www.sitescout.com.
