Audience Impressions Traded on Digital Ad Exchanges Provide Insight to Online Marketers
BOSTON – ChoiceStream, a leading innovator in targeted advertising solutions, announced the first installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, The Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. ChoiceStream created this calendar as a means to provide marketers with a snapshot of how online audience segment costs are trending based on seasonality.
Each month ChoiceStream will look at the previous month’s data and highlight the top audience segments relevant at this time of year. The October Audience Cost Calendar is calculated using September data. The numbers represented in the Audience Cost Calendar represent the relative media costs of reaching people in a specific audience. A relative cost indexing above 100, represents a segment trading at an above average cost, while those below 100 are selling for less than the average cost.
“Marketers want to better understand which audiences to target, but should also consider cost into the equation,” said Bill Guild, Vice President, Product Management and Marketing. “By considering seasonal trends and costs, marketers can understand where they may derive the most value, while still reaching their key audiences.”
The October Audience Cost Calendar looks back at the audience segments related to back to school in September, focuses on Halloween related segments for October, and looks forward to food and beverage segments in honor of Thanksgiving, for November.
September – Back to School related segments
| Audience Segment | Relative cost | Change from August | |||
| Learning Disabilities | 127.36 | +14% | |||
| Parents & Kids | 125.11 | +17% | |||
| Elementary & Middle School | 122.11 | -1% | |||
| College & Admissions | 116.51 | +6% | |||
| Education | 112.40 | +5% |
October – Halloween related segments
| Audience Segment | Relative cost | Change from August | |||
| Parents & Kids | 125.11 | +17% | |||
| Elementary & Middle School | 122.11 | -1% | |||
| Family | 116.85 | +5% | |||
| Parents of Pre-Teens | 100.84 | -4% | |||
| Moms | 101.13 | -3% |
November – Food & Beverage related segments
| Audience Segment | Relative cost | Change from August | |||
| Recipes | 120.31 | -1% | |||
| Restaurants, Food & Drinks | 113.29 | +5% | |||
| Coupon Shoppers | 112.93 | +9% | |||
| Cooking | 103.68 | -4% | |||
| Food & Beverage | 101.25 | -2% |
To view the infographic and the most active risers and fallers for the month of October, take a look at ChoiceStream’s Audience Cost Calendar infographic here.
About ChoiceStream, Inc.
ChoiceStream provides personalized advertising solutions that are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, brands have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming audience behavior into intelligence, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisements. For more information, visit www.choicestream.com. Interact on our blog athttp://www.choicestream.com/newsfeed/blog/ and follow us on Twitter @ChoiceStream.
