Ad Industry Executive to Open New York Office and Lead Sales Initiatives Globally
NEW YORK, NY and TORONTO, ON, CANADA – Shiny Ads, a premium advertising technology company, today announced that Brian Katz has joined the company as Vice President, Sales and will run the Shiny Ads New York office. Brian brings extensive industry experience to Shiny Ads where he will lead all sales initiatives and build relationships with premium publishers.
“The premium advertising market is undergoing a major evolution and publishers desperately need to streamline premium inventory sales to advertisers of all sizes,” said Brian Katz, VP, Sales at Shiny Ads. “After researching Shiny Ads, I quickly realized how critical their Programmatic Guaranteed platform was for publishers and how far ahead this solution was from the competition. I’m very excited about the opportunities that lie ahead for this company.”
Most recently, Brian was the VP, Publisher Development at Undertone Networks where he created and executed business plans with tier one publishers. At Vizu, Brian built relationships with leading media companies including Forbes, ABC, and About.com. Brian also held senior sales positions at ADTECH/AOL, where he was the #1 US sales manager and then led the expansion of ADTECH’s presence into the Canadian, Latin American and Australian markets.
“Shiny Ads is proud to have Brian Katz join our team and open our New York office to focus on adding more Tier-1 publisher partners,” said Roy Pereira, Founder and CEO of Shiny Ads. “Shiny Ads completed its best year to date with revenue growth of over 400% compared to 2011. We are confident Brian can build on this success and take us to the next level.”
Shiny Ads continues to lead a fundamental shift in the premium advertising industry with its end-to-end programmatic guaranteed advertising platform that outperforms private ad exchanges and real-time bidding by enabling publishers to guarantee impressions and retain complete control over pricing and packaging. Learn about Shiny Ads Programmatic Guaranteed platform: http://shinyads.com/solutions/
About Shiny Ads
Shiny Ads provides an end-to-end programmatic guaranteed advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys and close more deals. Because the white-label Shiny Ads platform integrates directly with their ad server, publishers can guarantee impressions and retain complete control over pricing and packaging. With offices in Toronto, ON and New York, NY, the award-winning Shiny Ads works with leading publishers, including CBS Interactive, CBC, Internet Brands and others. Visit http://www.shinyads.com.
