Programmatic Guaranteed Platform Automates the Selling of Premium Inventory to Advertisers of all Sizes
TORONTO, ON, CANADA and NEW YORK, NY – Shiny Ads, a premium advertising technology company, today announced that Business Insider, a leading online business news site, integrated the Shiny Ads Programmatic Guaranteed platform to automate the selling of premium inventory to advertisers of all sizes. The initial application of this platform is the award winning Shiny Ads Self-Serve product that will allow small advertisers to easily purchase ads on BusinessInsider.com and then manage their campaigns in real-time.
“At Business Insider, we want to be able to offer a variety of advertising
solutions to fit many different advertising goals. We think Shiny Ads is a great way for small advertisers to get started advertising to our high-quality
audience ” said Bridget Williams, SVP Business and Audience Development at Business Insider. “The Shiny Ads solution was easy to implement, the support
team was great, and our direct sales team can now concentrate their efforts
on more complex ad sales.”
The end-to-end Shiny Ads Programmatic Guaranteed platform outperforms private ad exchanges and real-time bidding by enabling publishers to guarantee impressions and retain complete control over pricing and packaging. Shiny Ads products support multiple ad servers, including 24/7 Real Media’s Open Adstream, so Business Insider is able to automate campaign management within their ad server and continue to own the advertiser relationship and data since advertisers see and interact with their brand through a white-labeled interface.
“Shiny Ads continues to build on its momentum from 2012 by adding Business Insider to our growing list of premium digital publishers,” said Roy Pereira, Founder and CEO of Shiny Ads. “The Shiny Ads Programmatic Guaranteed platform is a unique set of technologies designed to address the inefficiencies of selling and buying premium advertising today. Our publishers love this solution because we generate net new revenue and save them a ton of costs on each transaction.”
About Business Insider
Business Insider is the fastest-growing business site on the web with deep financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget. There are no subscription fees or production delays. Business Insider is dedicated to curating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace. Read more: http://www.businessinsider.
About Shiny Ads
Shiny Ads provides an end-to-end programmatic guaranteed advertising platform for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys and close more deals. Because the white-label Shiny Ads platform integrates directly with their ad server, publishers can guarantee impressions and retain complete control over pricing and packaging. With offices in Toronto, ON and New York, NY, the award-winning Shiny Ads works with leading publishers, including CBS Interactive, CBC, Internet Brands and others. Visit http://www.shinyads.com.
