StartMeApp’s Mobile Advertising Platform Shifts the Focus of Mobile Ad-Buying Onto Value-based Criteria, Guaranteeing ARPU and Maximizing ROI for Mobile Advertisers and Global Content Publishers
BARCELONA – StartMeApp (www.StartMeApp.com), Latin America’s leader in global mobile advertising, today announced the Beta launch of its new world-class mobile advertising platform, leveraging advanced mobile traffic-targeting and a unique real-time-bidding (RTB) algorithm to provide advertisers and content publishers the highest available ROI in the global mobile advertising marketplace through seamless interaction with ad exchanges and media platforms worldwide.
StartMeApp’s new global ad-serving platform, announced here at Mobile World Congress 2013, provides access to all leading buy-side mobile ad networks and exchanges worldwide and connects with all major global sell-side providers of rich-media apps and mobile content, including carrier on portal audience, mobile web sites and WAP sites, as well as applications traffic. Currently in Beta-testing with a limited set of advertising partners, StartMeApp’s new network will go live with full functionality in Q2 2013.
Combining a unique RTB algorithm and sophisticated mobile traffic-targeting technologies, StartMeApp’s new mobile ad platform dramatically shifts the focus of aggregate mobile ad-buying away from a bulk cost-per-event basis onto a revenue-focused value basis for advertisers and publishers alike.
Relying on StartMeApp’s high-frequency RTB ad-serving engine, advertisers can pre-set specific ARPU levels for advertising campaigns to drive split-second bid entry, bid exit and stop-loss trading across global ad networks and exchanges, delivering the specified ARPU on each campaign and thereby maximizing the ROI of mobile ad spend in the process.
Publishers can optimize their mobile content inventory through StartMeApp’s high-yield content distribution capabilities into ad networks and exchanges worldwide, increasing global user acquisition, downloads and installs that expand the reach and increase the ROI of their mobile content and applications inventory.
“StartMeApp’s focus on value-based criteria, guaranteeing ARPU and maximizing ROI with our new RTB ad-serving platform, is part of the ‘game changing’ shift taking place in the mobile advertising industry today,” said Alejandro Campos Carlés, StartMeApp Co-Managing Director and Founder. “Real-time digital ad display is expected to grow some 72% this year to reach nearly 20% of the entire market for digital display ads. Mobile RTB ad-serving is still a fraction of the overall market, but new mobile ad networks like StartMeApp’s – combining RTB and advanced ad-targeting capabilities – will soon close the gap, driving increased advertiser demand for higher-quality, consumer-engaging ads that can be delivered with superior levels of relevancy and precision to mobile users worldwide.”
“StartMeApp’s new network capabilities enable us to cut through the reams of inaccurate raw data offered to advertisers by traditional demand-side platforms and show our advertising clients in real-time how we are accurately targeting the right ad to the right user, over the right device at the right moment,” said StartMeApp Global Media Director Matias Vernetti. “On the supply side of the equation, RTB represents a real opportunity for publishers to increase ARPU levels and maximize ROI on inventory, with higher-yield content distribution driving greater numbers of content downloads, installs and customer acquisition at the lowest available cost to the publisher.”
Using pre-set ARPU levels to automatically determine real-time electronic bid entries, exits and stop loss levels, StartMeApp’s new high-frequency ad-serving engine relies on a unique RTB algorithm to align variable volume, customer rate and quality criteria in delivering the pre-set ARPU level. Bidding halts on content when the variable criteria alignment does not match ARPU. StartMeApp’s engine then instantaneously locates and bids on eligible content on other networks or exchanges, delivering the specified ARPU and resulting in the highest possible ROI available in the marketplace at any given time.
Mobile advertisers further benefit from StartMeApp’s sophisticated targeting of content and mobile traffic worldwide, reaching mobile consumers by any combination of multiple targeting parameters – including content, location, carrier, ISP, operating system, type of device and more – through high-engagement Click-to-Call, Cost-per-Lead, Cost-per-Click or Cost-per-Million campaigns.
StartMeApp simultaneously enables content publishers to effectively maximize their content inventory through the highest available yields in customer acquisition, content downloads and app installs. StartMeApp’s access to all major mobile ad networks and exchanges worldwide lets publishers optimize their inventory marketing and distribution efforts, meeting ARPU targets based on Cost-per-Acquisition or Cost-per-Install rates determined in advance of every campaign.
An independent, privately owned mobile advertising network launched in July 2011, StartMeApp has steadily expanded its operations throughout Latin America, helping media owners, publishers and networks, brands and creative agencies to navigate the maze of mobile markets and ad networks across the region’s 27 countries, complex demographics, multiple platforms, mobile carriers and handheld devices.
StartMeApp today serves mobile ads in 100 countries across five continents, currently delivering 10 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013. Since its launch, StartMeApp has delivered tens of thousands of effective brand campaigns for clients that include well-known global and regional corporate brands, such as Audi, Air France, Fox, Peugeot, Adidas, Allianz, Microsoft, Claro, Despegar.com and others.
StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company’s management and staff to provide the highest possible return on mobile advertising investment for clients in Latin America, the U.S. Hispanic market and emerging mobile advertising markets worldwide.
To learn more about StartMeApp and the mobile advertising opportunities available to its clients in Latin America, the U.S. Hispanic market and worldwide, visit http://www.StartMeApp.com.
About StartMeApp
StartMeApp is Latin America’s leading mobile ad network and an emerging innovator in global mobile advertising. Serving mobile ads in 100 countries across the Americas, Europe, Asia and Africa, StartMeApp runs thousands of effective brand campaigns for advertising clients and currently delivers 10 billion ad impressions monthly worldwide. An independent, privately owned mobile advertising network, StartMeApp owns and operates its own high-frequency ad-serving platform, as well as StartMeApp Networks, the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. Visit StartMeApp online at http://StartMeApp.com, find us on LinkedIn (http://www.linkedin.com/company/startmeapp) or follow us on Twitter @StartMeApp.
