eyeReturn Ad Ecosystem Beholds Top Tier in Canadian Internet Audience Reach

After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market

Toronto – In March 2013, eyeReturn Marketing is sharing its online reach with the advertising community – eyeReturn’s 88% reach into the Canadian internet audience will be made public in the comScore interface.1 These results reinforce the unwavering dominance of the eyeReturn ad ecosystem – through its ad serving and RTB-business (eyeDemand) – reaching more people in Canada than Facebook.com (82.1%); and falling in the top 3, riding just behind Google.2

eyeReturn’s offering extends far beyond reach and into an end-to-end suite of products and services, ensuring client messaging is automatically optimized and retargeted throughout the campaign process. Employing 53 (and growing) of the best and brightest, eyeReturn is positioned at the forefront of the ever-evolving online marketing landscape. eyeReturn’s proprietary DMP, eyeReact, collects custom data and passes it to the eyeReturn ad server which utilizes machine learning technology that in turn optimizes and retargets delivery in real-time – maximizing ROI. eyeReturn has strong partnerships with a number of ad exchanges giving it vast inventory, including: AppNexus, Casale, Brightroll, Adap.tv and Google. Further, eyeReturn offers enterprise level reporting, analytics and verification services to its clients.

“comScore has been tracking eyeReturn’s reach for some time. We are excited to be releasing this additional insight to the marketplace and continuing to increase the value of our reporting,” said Bryan Segal, VP of comScore Canada.

President and Co-CEO Renee Hill says, “The eyeReturn integrated stack offers advertisers a full solution to their online advertising needs. eyeReturn differentiates itself from other DSPs with its real-time DMP that optimizes during a campaign. eyeReturn’s real-time reporting and analytics offer invaluable insight into campaign success metrics. The decision to partner with comScore to release our reach numbers was an easy one, being the predominate online research firm in the world, comScore’s numbers validate the market strength eyeReturn enjoys in Canada.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

About eyeReturn Marketing
eyeReturn Marketing delivers real-time data and dynamic optimization algorithms to reach audiences with maximum efficiency. A leader in ad serving, advanced analytics, verification, shopping cart retargeting, Big Data analysis, and dynamic creative optimization, eyeReturn Marketing is the only end-to-end digital advertising platform in the market. Find out how eyeReturn Marketing’s technology platform can make your advertising work in the real-time digital world at www.eyereturnmarketing.com or follow us on Twitter, www.twitter.com/eyeReturnMktg

  1. Source: comScore Inc, Total Canada, All Locations. December 2012 Private Ad Ecosystem Data []
  2. Source: comScore Inc. Total Canada, All Locations, December 2012 – Ad Focus []