Michael Bayle, Senior VP and GM of ESPN Mobile, Eric Litman, Chairman and CEO of Medialets, and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google, named panelists
NEW YORK – SES Conference & Expo series has announced that three mobile marketing experts will be keynote panelists at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. Click on registration and speaker conference details for up to date SES New York content.
Michael Bayle, Senior VP and General Manager of ESPN Mobile, Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google, and Eric Litman, Chairman and CEO of Medialets, will speak on Tuesday, Mar. 26, 2013, during the afternoon keynote panel about “Mobile marketing: Connecting with your audience on the move.”
Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series said, “For many years now we’ve been hearing that this is going to be the year of mobile – but have we finally got there? With so many mobile marketing opportunities and channels now available for companies to engage with their customers, the challenge is becoming greater for organizations to optimize their mobile strategies to positively affect their bottom line. This panel will address how key brands are delivering extra value to their customers through a streamlined mobile approach. Leading experts in the field will help you to learn how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue.”
Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, he develops and manages all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform.
Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, he was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo’s mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets.
Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies.
Litman most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, he held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100 million acquisition by Verio Internet/NTT (NYSE: NTT).
Kraham and his team are part of the Global Mobile Sales & Product Strategy Group. They are responsible for driving mobile revenue growth, scaling sales efforts around the world, and launching new ads products (across search and display) to the marketplace.
Kraham joined Google as part of the company’s acquisition of AdMob in May 2010 where he served as a senior director of sales. He has more than 10 years of experience in sales having previously lead teams at Google and LookSmart. He is a graduate of Seton Hall University.
SES New York 2013 offers a variety of conference passes. For more information, click on rates and registration details. Group discounts for 4 or more pass holders from the same company are also available by contacting german.chavez@incisivemedia.com and are the best value for the lowest price possible.
About SES New York
The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
SES New York stands out from other events because it carefully hand selects a committee of industry experts, both newcomers and veterans, who listen to what the attendees want to learn about. The result: customized and comprehensive content that you can’t get at any other conference. Visit http://sesconference.com/newyork/ for more information.
