Demand Media Takes Domain Services Business to Dublin

Company Names David Ryan as General Manager to Oversee Efforts for Historic New TLD Launch

SANTA MONICA, Calif. – Demand Media® (NYSE: DMD), a leading digital media and domain services company, announced the opening of what will be its largest international office in Dublin, Ireland. With an international presence that currently includes offices in Toronto, Buenos Aires and London, Demand Media’s Dublin office will serve as the international headquarters for the company’s domain services business. The team in the new location is focused on preparing for the historic change about to take place on the Internet, as thousands of new domain names, called new Top Level Domains (TLDs), come to market later this year. To lead the new Dublin operation during this pivotal time in the domain business, the company has hired David Ryan as General Manager, most recently with Fortune 500 Company Electronic Arts.

Located in Center City Dublin, the office models that of a technology start-up, and the company is seeking talent with experience across all functions, including product engineering, sales & marketing, IT, finance, operations and customer support, and expects to employ between 20 and 40 people within the next year. The Demand Media team will be based at One Clarendon Row, located next to the historic Gaiety Theatre and St. Stephen’s Green. As a part of the company’s expansion, Demand Media partnered with the Irish Department of Jobs, Enterprise and Innovation through IDA Ireland, the country’s premiere investment promotion agency, to set up and develop the new location.

“We are excited to expand our business into the thriving tech scene of Dublin,” commented Dave Panos, executive vice president of emerging markets for Demand Media. “At such an exhilarating time in the domain services industry with the upcoming launch of new TLDs, we are eager to recruit creative and high-energy professionals who are up to the challenge of taking the lead in the changing Internet landscape.”

The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, said, “ICT is a major part of the Government’s plans for jobs and growth, and in the time since we took office over 11,000 additional people are employed in this sector. Today’s announcement that this leading US company is opening its largest international office in Dublin is a further boost for the sector. Through continued implementation of the Action Plan for Jobs I am determined to build on this and support the jobs growth we need.”

Barry O’Leary, CEO of IDA Ireland said, “The vision Demand Media has for its presence in Dublin is exciting, and fits well with Dublin’s growing reputation as a ‘silicon hub.’ The presence of Demand Media here will significantly add to our cluster of cutting-edge technology companies undertaking innovative activities that are at the forefront of development in the online sphere.”

Mr. Ryan is an executive with a unique and outstanding background running both high performing service organizations for global brands as well as growing successful start-ups. Most recently, Ryan served as senior director with Electronic Arts (EA), one of the largest video game developers in the world, leading the online games live operations division, and was responsible for the development and execution of community and customer service efforts. Ryan has also led start-ups, including LeasePlan Infrastructure services and Vordel, growing both businesses in valuation and services offered. With his consumer-facing and industry-leading experience, Demand Media has tasked General Manager Ryan with bringing talented professionals to join Demand Media’s domain services business, with an initial focus on the emerging TLD space.

“With his experience creating efficiencies inside of large operations, identifying and participating in high-growth markets, and creating value within smaller start up environments, David Ryan is certain to lead our Demand Media Dublin team to success in a new market,” continued Panos. “Our ramped up efforts internationally further illustrate Demand Media’s commitment to this historic TLD launch.”

To assist Mr. Ryan’s recruitment efforts, Demand Media has partnered with influential recruiting firm Morgan McKinley. A global professional recruiting company with Irish offices in Dublin and Cork, Morgan McKinley will work to staff Demand Media with experienced and motivated engineers, marketers, sales people, IT professionals and customer service representatives of all levels. For more information on careers at Demand Media in Dublin, visit http://www.demandmedia.ie.

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading digital media and domain services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.