More than 14,000 contributors in the Tidal network now submit an average of 22,000 blog posts every week
New York, NY – Underscoring its ability to connect with and source content from the most influential bloggers, Tidal Labs (http://www.tid.al) announced that it has more than one million contributions in its system. The one millionth contribution comes as the Tidal network of contributors also continues to grow and now includes more than 14,000 bloggers submitting 22,000 pieces of content each week.
“So far, 2013 has been the year of content marketing,” said Matt Myers, CEO, Tidal Labs. “We believe that marketers must move closer to bloggers and influencers as part of their larger content strategy. Independent contributors generate very compelling, unsolicited content on a regular basis. Companies that make this content more easily accessible to their fans and readers create stronger affinity and make their online presence more valuable. The growth of the Tidal network will make it even easier for companies to generate more content in a unified editorial voice.”
With the growing amount of content and contributors, the Tidal Community Platform makes it easy for Community Managers to discover relevant bloggers in the Tidal network, and review their contributions. This is the same enterprise social publishing platform used for community editorial by publishers such as Condé Nast and HarperCollins. Brands and publishers can use the Community Platform to identify influencers and offer them the chance to opt-in to community-driven programs. The platform then analyzes subsequent blog posts and routes them to a management dashboard for quick and easy review.
Already in 2013, five new communities have launched on the Tidal Community Platform:
Pepsi – Anticipating the social chatter that Beyonce’s Super Bowl halftime show would generate, Pepsi re-launched its official Tumblr to create a photo-rich masonry board of great posts about Beyonce, and her Super Bowl performance, and kept the content going through The Grammys.
Details Style Network – With big-name contributors like BryanBoy, Hodinkee, Liam Saw This, I Am Galla, Cool Material and more, the Details Style Network has quickly become a one-stop shop for all the latest trends in fashion, grooming and lifestyle for the modern man.
Epicurious Community Table – This new community of food bloggers with a vast array of experiences, from highly trained cooking professionals to adventurous home cooks, all write about what they love to cook, eat, and share.
Liquor.com DrinkWire – Liquor.com’s DrinkWire features the web’s best articles on spirits, cocktail recipes, bar reviews, expert tips and more from the industry’s top experts, writers and bloggers.
FashionIndie – From celebrity stylings to high fashion to current trends, FashionIndie moved their traditional editorial website to a curated fashion community. Readers can now view chosen style content from both amateur fashionistas and esteemed designers.
Daniel Saynt, who launched FashionIndie in 2004, said Tidal was the ideal platform for fulfilling his publication’s vision. “I always intended for INDIE to be about discovery,” said Saynt. “I wanted to be able to showcase talents we believe in, making it easier for brands to connect to top fashion bloggers and consumers to follow compelling fashion stories. When I discovered Tidal Labs, I knew they were the perfect partner to bring my vision to life.”
Bloggers in the Tidal network also benefit from the ability to broadcast on much bigger stages. Kailani Andrade writes the blog “Kailani’s Korner” and contributes content to the Lucky Magazine Community. “I’ve definitely seen an increase in traffic to my site, and more diversity in where my readers are coming from,” said Andrade. “Before becoming a Lucky Mag contributor, most of my site traffic came from Northern California, which is where I’m based. Now I see people visiting from Texas, New York, and states in the Midwest. I even got my first comment from someone in Michigan the other day. Lucky has given me autopost rights too, so I only have to insert the associated tag as I blog and it’s published on their site right away. It’s an easy process with very tangible results.”
To launch a community-contributed site, or to become a contributor in the Tidal network, visit http://tid.al/info/start
About Tidal Labs
Tidal Labs powers social content for some of the world’s largest companies. Through the Tidal publishing platform, companies can source, curate and publish organic content from influential voices in every sphere of interest. Brands such as Pepsi, and publishers such as Condé Nast and HarperCollins use Tidal to create more engaging, higher-trafficked and better monetized community sites and social pages, filled with select content from the thousands of contributors in the Tidal network. Based in NYC, Tidal Labs was founded by Matt Myers and Burak Kanber in 2011. For more information, visit www.tid.al or follow us on Twitter @TidalLabs
