Leading broadcaster is the first in Southeast Asia to use Ad Injector® to increase online audio advertising inventory value
SINGAPORE – Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, announced a successful deployment of its Advertising Platform including Ad Injector® technology to Media Prima Radio Networks, the radio division of Malaysia’s leading integrated media investment group which includes Hot FM, Fly FM and one FM.
“The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations”
Triton Digital’s Ad Injector replaces over 500,000 on-air spots per day, powering more than four million sessions each month, adding up to five million listening hours. The technology provides broadcasters with the ability to customize the online consumer experience and drive incremental revenue through the growing audience in this channel. Media Prima Radio Networks is the first Asia Pacific-based publisher to utilize Ad Injector® within its interAds product to deliver highly contextual ads to listeners by means of advanced targeting and online audio ad replacement.
“The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations,” said Seelan Paul, CEO of Media Prima Radio Networks.
“Ad replacement is absolutely critical to a radio broadcasters’ ability to monetize their online streams and results in a better overall experience for listeners. We are very proud to serve the advertising needs of Media Prima Radio Networks and have them further validate Triton’s Advertising Platform and Ad Injector® technology to manage and monetize their online audience,” said Jay Supovitz, SVP/General Manager of International Markets at Triton Digital.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.
About Media Prima Radio Networks
Media Prima Berhad, a company listed on the main Board of Bursa Malaysia is one of Malaysia’s leading integrated media investment groups. Adopting the concept of commercial radio with format-specific programming, Fly FM, Hot FM & one FM are managed and operated by Media Prima Radio Networks (MPRN). All three radio stations were launched in October 2005, February 2006 and January 2009 respectively. These stations operate from Sri Pentas, Bandar Utama, Petaling Jaya and by far have added value and choices in the radio industry. The growing success of the 3 stations has increased opportunities in delivering effective advertising at a competitive rate. Media Prima Radio Networks has been providing healthy competition, providing listeners with relevant content and music as well as offering advertiser new reach in various target markets. Through continuous support from listeners, Fly FM, Hot FM & One FM are determined to keep the face of radio fresh and taking the listening experience to the next level. Media Prima Radio Networks has been recognised in various corporate awards which include Hot FM bagging the award for Best Radio Entertainment UDC Awards and The Brand Laurette Award, Radio Category in 2010.
