VENTURA, Calif. & NEW YORK – As viewing audiences increasingly move online, The Trade Desk, Inc. – a leading digital media buying platform for agencies and advertisers – announced the addition of full video advertising buying and reporting capabilities on its platform.
“We understand the importance of TV metrics and the ways in which agencies have created branding strategies in the past”
With the addition, The Trade Desk now serves as a one-stop shop for all display, video, and social buying needs for clients. Founder and CEO Jeff Green described the video launch as a crucial offering in a rapidly evolving market: “Video is the future, and that’s why we’re fully integrated as a company and technology,” said Green. “The linear television and digital viewing worlds are colliding – and we’re at the front of the pack to ensure that our clients are reaching customers as effectively and efficiently as possible.”
The same advanced tools that defined The Trade Desk’s platform in the past will apply to video. Additionally, by adding video, The Trade Desk is recognizing the importance of being able to track a customer across both branding and direct response campaigns.
“We understand the importance of TV metrics and the ways in which agencies have created branding strategies in the past,” Green said. “With our platform, we’re allowing these metrics to be meshed with the efficiency and success of real-time bidding.”
Within The Trade Desk, users will have access to in-stream video; pre-, mid-, and post-roll video; 15-, 30- and 60-second inventory; and companion banners. Additionally, The Trade Desk ad server can directly host video creatives as well as support 3rd-party tags.
“Our cross-channel reporting allows us to help customers buy down the funnel from video and help measure the impact of video in a way that is meaningful,” continued Green. “Because we offer the most granular reporting in digital advertising, it makes it easier to leverage the audiences gained from video in the rest of digital. We track the entire customer experience so that media buyers can make better holistic decisions. We’re expanding the marketer’s view into the digital ecosystem.”
As part of its video offering, The Trade Desk is integrating with leading measuring/analytics companies The Nielsen Company, Vizu, and Comscore. The Trade Desk is also integrated with all of the major video advertising exchanges, including SpotXchange, BrightRoll, Adap.TV, and Google.
For more information, or to request a demonstration, visit http://www.thetradedesk.com/contact-us/ and www.thetradedesk.com/video.
About The Trade Desk
The Trade Desk platform powers buyers, providing better tools to manage display, social and video advertising campaigns.
Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing buyers’ platform for digital media by focusing on:
– The best display, social and video buying tools in the market
– Data protection and management
– Full-funnel attribution across media channels
Headquartered in Ventura, Calif., The Trade Desk has offices in New York City, Boulder, Col., San Francisco and Los Angeles, with local support in London and Singapore. For more information, visit: http://www.thetradedesk.com.
