Fully integrates into Rakuten portfolio and grows client roster by 32 percent
SALT LAKE CITY – Rakuten MediaForge, a leader in online display advertising and an innovator in post-engagement attribution technology, announced double-digit growth for the second consecutive quarter since being acquired by Rakuten in September 2012.
“It didn’t take long before we realized a significantly high return on ad spend from working with Rakuten MediaForge, and it has been sustained throughout our longstanding relationship with them”
Rakuten is one of the world’s leading Internet service companies, providing a variety of consumer- and business-focused services. Rakuten’s acquisition of MediaForge extends its portfolio of offerings to now include display technology that enables advertisers to acquire new customers, increase revenue and achieve stronger return on ad spend (ROAS).
Specifically, Rakuten MediaForge reported the following results since the acquisition:
- Total impressions: 79 percent growth.
- Total engagements: 104 percent growth.
- Total clicks: 69 percent growth.
“It didn’t take long before we realized a significantly high return on ad spend from working with Rakuten MediaForge, and it has been sustained throughout our longstanding relationship with them,” said Monica Welz, eCommerce and Marketing, Charlotte Russe, Inc. “Now, as part of Rakuten, we have the added resources of a vast network of e-commerce experts and solutions without compromising the quality and service we’ve come to know through MediaForge.”
Since the acquisition, Rakuten MediaForge has grown its campaigns by 32 percent, among which are clients such as Lancôme and BCBGMAXAZRIAGROUP.
“As we recognize the close of the second full quarter since the acquisition, we also reflect on the success that our clients are able to realize,” said Tony Zito, CEO of Rakuten MediaForge. “Leading advertisers choose our retargeting and display technology to both engage customers and improve the performance of their online marketing campaigns. The strong results speak for themselves.”
About Rakuten MediaForge
Rakuten MediaForge is the only engagement-based display company. Its innovative ad technology provides proof that ads influence consumer behavior and generate greater Return on Ad Spend (ROAS). In its dedication to be a strategic partner and an advocate for client success, mediaFORGE optimizes campaigns for the metric that is the most significant driver of purchase – consumer engagement. Its product suite includes solutions for prospecting, retargeting, loyalty nurturing, and reengaging lapsed-users. For more information, visit MediaForge.com.
