SARASOTA, Fla. – As OBJ Enterprises (OTCBB: OBJE) begins work on a new platform to help indie developers build and release fun and profitable gaming apps, mobile advertising is proving to be a crucial money maker for online communications platforms.
“That way, developers can concentrate simply on creating the best, most engaging apps possible.”
High-quality, relevant mobile ads allow Facebook and many other app developers to deliver their content to users at no charge. OBJE is hard at work creating new tools to allow game developers to inject the same business model into their gaming apps. Last month, the company announced plans to develop an innovative new crowdsourcing platform to help independent game makers build, publish and market the next wave of fun and exciting mobile apps for a growing market of more than 500 million gamers worldwide.
Facebook has called mobile applications the key to its future success—with embedded advertising leading the way. Mobile ad sales accounted for 30 percent of Facebook’s total ad revenue in the first quarter of this year, up from essentially nothing only a year ago.
“This platform should provide comprehensive services to developers, like mobile ads, distribution, marketing and other essentials an app needs to be profitable,” said OBJE CEO Paul Watson. “That way, developers can concentrate simply on creating the best, most engaging apps possible.”
Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile (NASDAQ: GLUU) and The Limited (NASDAQ: NCTY).
Follow OBJ Enterprise and Novalon Games developments at www.novalongames.com.
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE’s cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.obsceneinteractive.com/investors.html.
