Matthew Shevach to Lead Strategy, Product and Go-to-Market for Retailigence’s Vertically-Optimized adPOP Solutions
REDWOOD CITY, Calif. – With retailers and brands seeking to apply richer optimization methods to product and brand-oriented advertising, Retailigence, announced that Matthew Shevach has joined the company as Senior Vice President, Ad Solutions. Shevach will have overall responsibility for the strategy, go-to-market and product direction for Retailigence’s Ad Solutions including adPOP Mobile Display, the first product/brand-optimized mobile-to-store digital marketing solution, currently being used by many top 1,000 retailers and brands.
“Retailigence continues to break new ground in driving online-to-offline (O2O) shopper behavior for national brands and retailers, and the growth in number and size of client engagements is a testament to the opportunity for product and brand optimized solutions”
Shevach brings over fifteen years of experience in digital advertising to his new role at Retailigence. He has worked with and consulted for numerous leading and emerging brands, agencies and publishers to design, build, and launch many advertising “firsts” in the industry.
“As tools and case studies that quantify offline sales resulting from online and mobile advertising become more widespread, brand and retail advertisers increasingly understand the significance of optimizing both ad creative and location targeting based on real-time product and brand-specific insights, including real-time point-of-purchase information,” said Jeremy Geiger, CEO and founder of Retailigence. “Matthew’s long career of pioneering work in the digital ad space and extensive relationships allow us to grow the number of ad-tech partners at an accelerated pace. We want to ensure that any offline retailer or brand manufacturer can achieve best-in-class digital marketing performance, with minimal change to their existing campaign process or suppliers. We’re thrilled to have Matthew onboard.”
“For too long, advertisers have been flying blind,” said Tim Hanlon, CEO of emerging media consultancy The Vertere Group, and former Publics and IPG media agency executive. “The fact that more than fifty percent of advertising spend is wasted is as true today, as it was one-hundred years ago. Retailigence’s product/brand insights and store-level product inventory ensure the right shoppers are targeted with the right message at the right place. Furthermore, at the peak of a shopper’s emotional interest, Retailigence has shown incredible results in guiding shoppers along the path-to-purchase, for both increased shopper satisfaction and increased sales.”
Shevach is an internet advertising pioneer, playing a strategic role on the startup team that built out the original DoubleClick Network. He has also led product, marketing, business development and sales at Adap.TV, Tribal Fusion, and Claria. Prior to joining Retailigence, Shevach led advertising and data solutions for TRUSTe. Shevach holds dual B.S. degrees in Computer Engineering and Engineering & Public Policy from Carnegie Mellon University.
“Retailigence continues to break new ground in driving online-to-offline (O2O) shopper behavior for national brands and retailers, and the growth in number and size of client engagements is a testament to the opportunity for product and brand optimized solutions,” said Matthew Shevach. “I’m excited to join a strong management team that has built up such a unique and insightful data asset, and has brought such an innovative product solution to market. I’m looking forward to joining the team’s efforts to bring such capabilities to the growing number of brands and agencies who are seeking new ways to improve metrics all along the path-to-purchase, and ultimately grow revenue for their clients.”
About Retailigence
Retailigence is an Online-to-Offline (O2O) local marketing and commerce platform that utilizes brick-and-mortar inventory data obtained directly from retailers to turn online consumers into offline buyers. Serving both retailers and product brands, Retailigence optimizes the distribution of local store inventory-based advertising via its own network of location-based application partners, mobile ad networks, mobile ad exchanges, search providers and social networks. The result is real-time local path-to-purchase information embedded in both top-of-funnel awareness and bottom-of-funnel sales-oriented ad solutions for brands, new products and retailers. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.
