BOSTON – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges.
“In the last month, there has been much more diversification in the top 20 performing segments,” said Bill Guild, vice president, product management and marketing at ChoiceStream. “Travel continues to be a popular segment as more consumers have vacations on their minds with the nice weather and kids out of school. However, there are new segments debuting on the top 20 list this month, including Sports: Pro Ice Hockey, Careers: Marketing and Education: Graduate Degree.”
Careers and Education
There were some new Career segments that rose in ranking and cost index. Among the top performers were Human Resources (ranked 5th in May), Marketing (ranked 8th) and Accounting & Finance, which also increased its position in the top 20 segments. Curiously, the Education: Graduate Degree segment also rose in popularity and ranking, jumping 190 slots since April. The pursuit of an advanced degree shows those interested in investing in their education is on the rise, in tandem with the launch of summer degree and certification classes offered by various universities across the country.
Holidays and Events
With the summer officially kicking off with the Memorial Day holiday, the National Holiday segment rose in rank by four spots. This should not be any surprise with July 4th as the next big holiday approaching in the coming weeks. Complimentary to summer holidays, Food and Wine events saw a 20 percent rise in this month’s index. Additionally, the sporting segment, specifically for Pro Ice Hockey, jumped 55 slots to number four this month, thanks to the impending Stanley Cup Finals in June.
The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. The full infographic and the most active categories for the month of May can be found here.
About ChoiceStream, Inc.
ChoiceStream’s unique understanding of consumer choices provides individually targeted and personalized advertising solutions that are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, brands have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming audience choices into intelligence, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisements.
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