Innovative Service’s ‘News Movies’ Will Appeal to Younger Audiences, Offering Marketers Unsiloed Access and Advanced Tracking Metrics
CHICAGO – TOUCHVISIONsm Network, the first 24/7 live video stream information network designed for Millennials Plus, is set to launch this summer on television, online, on tablets and on phones – reinventing news and information programming. Featuring stunning visuals, a powerful soundtrack and unbiased reporting, TOUCHVISIONsm is smart but not elite, offering a compelling draw for an audience that up to now has often shown little interest in TV news programming. It’s TV news for the digital world.
“We listened to numerous agencies and marketers as we developed TOUCHVISIONsm’s content and style. Everyone agreed that a next generation television model of video news and information running simultaneously across all platforms would be the kind of mass appeal approach to reach younger audiences”
TOUCHVISIONsm launches with a unique advertising model that provides marketers with a single unit buy integrating all four platforms, delivering a unified targeted impression no matter where an audience watches. Backed by sophisticated, verified and comprehensive metrics, designed by respected names in media measurement, TOUCHVISIONsm provides solutions for marketers unhappy with disappearing TV audiences and often unfulfilled promises by digital platform news services.
With a pedigree in TV news and online/digital information and led by executives with a history of reinventing media, TOUCHVISIONsm provides the next generation of news and information that stimulates the eye, the ear and the brain.
The news is updated 24/7. Segments are presented as “News Movies,” scored with a rich soundtrack and compelling graphics. The Associated Press, CNN, Reuters, Getty Images and additional sources provide the initial feed, which is supplemented with TOUCHVISIONsm’s proprietary features.
Like the programming, the same advertising messages appear on all online and on-air platforms, creating opportunities for simplified yet highly effective advertising buys.
“We listened to numerous agencies and marketers as we developed TOUCHVISIONsm’s content and style. Everyone agreed that a next generation television model of video news and information running simultaneously across all platforms would be the kind of mass appeal approach to reach younger audiences,” TOUCHVISIONsm Co-Founder Steve Saslow said. Saslow’s experience as a proven media innovator includes NBC Radio Network, The Nashville Network, SJS and SFX Entertainment and 1-800 Music Now, the first interactive service to sell music.
“Since key advertisers and agencies need in-depth and reliable reporting, we recruited Myles Megdal and Bob DeSena, two of the most respected figures in data, analytics and advanced measurement systems. Working together with the industry’s leading data and measurement partners, TOUCHVISIONsm’s cross-platform measurement and reporting systems set a new standard.”
Media innovator Lee Abrams, who created top-rated radio formats on broadcast and satellite platforms (including co-founder of XM) and who has been creative advisor for such media companies as MTV, Rolling Stone and TNT Network, is also a Co-Founder. He provides the creative vision and oversees programming for TOUCHVISIONsm.
Brandon Davis, TOUCHVISIONsm’s third Co-Founder, heads business and legal affairs.
Award-winning broadcast journalist Bill Carey, who was most recently News Director at WPIX in New York and previously held senior positions at WXYZ (in Detroit) and WCBS (in New York), is Executive Producer at TouchVision, leading all news gathering and reporting efforts. He’s backed by Dave Logan (VP, XM Satellite Radio) and Kathryn Janicek, Emmy®-winning executive producer and social media journalist (WMAQ-TV/WGN in Chicago, FOX Detroit, among others).
The TOUCHVISIONsm Network will have no on-air anchors or reporters; instead, the story is the star. All content will play on whatever media platform is used, and offers viewers unmatched ability to customize and personalize the news feed. The emphasis on focused storytelling that appeals to the eye, the ear and the brain makes the individual reports ideally designed for sharing on social media. Revolutionary in its attitude, yet rock solid in the quality of its news reporting, TouchVision is a completely new approach to providing news and information.
About TOUCHVISIONsm
TOUCHVISIONsm Network is creating television news and information for the digital world. Headquartered in Chicago, TouchVision reinvents news by providing timely, unbiased and engaging reports with source video from respected providers and presented in a manner that is unlike anything currently available. Founded by media and business innovators Lee Abrams, Steve Saslow and Brandon Davis, TOUCHVISIONsm is the first 24/7 live video stream news and information network designed for Millennials Plus. For more information, visit www.touchvisiontv.com.
