OLDWICK, N.J. – A.M. Best Co., publisher of Best’s Review magazine, will host the eighth annual Insurance Marketing and Advertising Summit on Thursday, November 14, at the Hyatt Regency Jersey City, located minutes from Manhattan at 2 Exchange Place, Jersey City, New Jersey. Registration for this one-day event is now open at www.bestreview.com/imas.
According to conference chairman Lee McDonald, “The emphasis this year will be on reaching the insurance industry in three dimensions: traditional, digital, social. Sessions will focus on how insurance and related organizations have mounted successful campaigns in video, social networks and traditional print advertising. Presenters will also explore how marketers are using data and new information sources to build more effective campaigns.”
Among other organizations active in product innovation, video communication and social media outreach, this year’s presenters and participating companies include:
- Sun Life Financial
- American Collectors
- Project CAP
- Assurant
- Merkle
- Kimball Communications
Registration is $199 and includes conference materials, continental breakfast, lunch and a networking social to conclude the event. To inquire about a multiple attendee discount, contact Corporate Events Manager Stacey Ancker at stacey.ancker@ambest.com.
While the agenda for this year’s event is still being set, registration is now open at www.bestreview.com/imas. In the coming weeks, speakers will be confirmed and the agenda formalized, so those interested in participating are encouraged to check back often for the latest updates.
Speakers and panelists will be interviewed in advance on The Insurance Marketing and Advertising Podcast, at http://feeds.feedburner.com/insurancemarketing, where subscribers can listen for free to these and past discussions. To inquire about possible speaking or other opportunities, contact Lee McDonald atlee.mcdonald@ambest.com or (908) 439-2200, ext. 5561.
The January 2014 issue of Best’s Review magazine will feature full coverage of this year’s conference. To learn more about Best’s Review and to subscribe, visitwww.ambest.com/sales/bestsreview.
A.M. Best Company is the world’s oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.
