Bridges Programmatic Display Buying Into Mobile
BOSTON – Jumptap, Inc., the leading unified audience platform, announced the launch of the first-ever Unified Audience Exchange, which will enable online buyers, such as Demand-Side Platforms (DSPs), agency trading desks and remarketers, to easily extend their display buying strategies and budgets to mobile in real-time, and achieve optimal performance for their campaigns.
“With the launch of Jumptap’s Unified Audience Exchange, online buyers can now reach the same users across display and mobile with one pre-determined budget. In the era of cross-screen multitasking, this extended reach is critical to providing consumers with a holistic message and brand connection.”
The rate at which consumers now move from screen to screen – beginning a task on one device and completing it on another – presents a challenge to marketers who seek to reach desired audiences regardless of screen. Until recently, marketers were forced to conduct siloed display and mobile campaigns – with two separate budgets and audience identifiers – or resign themselves to using probabilistic matching to find similar users across screens.
Through the unique capabilities of Jumptap’s Unified Audience Exchange, online buyers will achieve two strategic objectives: seamlessly extend their display budgets to mobile in a programmatic environment, and have the ability to match their online audiences into mobile for the first time. Jumptap matches and enhances these identifiers at scale for the mobile environment, appending data-rich characteristics through its partnerships with more than 20 online and offline third-party data providers.
The Unified Audience Exchange combines Jumptap’s programmatic scale, first-look relationships with premier publishers and superior understanding of mobile audiences. At launch, Jumptap brings over 44 million cross-screen user matches to the Unified Audience Exchange, a number it expects to increase significantly over time.
“The bridge between online and mobile is complex, which is why many online buyers were forced to run separate display and mobile campaigns,” said Adam Soroca, Chief Product Officer at Jumptap. “With the launch of Jumptap’s Unified Audience Exchange, online buyers can now reach the same users across display and mobile with one pre-determined budget. In the era of cross-screen multitasking, this extended reach is critical to providing consumers with a holistic message and brand connection.”
About Jumptap, Inc.
Jumptap, Inc. is the leading unified audience platform, taking a programmatic and mobile-first approach to reaching audiences. Jumptap reaches over 218 million mobile users in the U.S. and over 439 million mobile users worldwide. It has built an audience profile store with over 124 million unique, data-rich profiles, of which over 44 million can be reached across screens. Jumptap powers its audience-centric advertising through industry-first partnerships with more than 20 third-party data providers, and garners the highest yield for its 76,000 mobile sites and apps. Visit www.jumptap.com and www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery.