AUSTIN, Texas – Chaotic Moon Studios, a leading software and mobile development firm that creates applications for the world’s largest brands, has announced a strategic acquisition of the San Francisco based company, ThoughtLeadr, an innovative digital ad service for brands and content publishers.
“We know the challenges brands face as the digital advertising space continues to quickly evolve, especially in mobile. We are excited to collaborate in shaping the future of their platform and building brand experiences for our customers in a native and consumer-friendly manner on devices.”
Founded in 2011, ThoughtLeadr provides a native advertising platform supporting a wide variety of compelling advertising formats on the most influential network of publisher sites, reaching over 110 million users every month. ThoughtLeadr generates authentic conversations regardless of the target audience. ThoughtLeadr accomplishes deep engagement with the target audience by gauging digital communities’ interests and sentiments leveraging their world-class social data platform. ThoughtLeadr’s clients include Virgin Mobile, Toshiba, Pepsi, Sony, and Paramount Pictures.
Chaotic Moon’s CEO Ben Lamm stated, “We were impressed by how ThoughtLeadr is working to create native advertising solutions for brands based around digital content along with the social conversation and context around that content.” Lamm added, “We know the challenges brands face as the digital advertising space continues to quickly evolve, especially in mobile. We are excited to collaborate in shaping the future of their platform and building brand experiences for our customers in a native and consumer-friendly manner on devices.”
Chaotic Moon strategizes daily with global brands and industry leaders to design, develop and build premium digital experiences for its partners and clients. Chaotic Moon’s clients include Fox, Pizza Hut, General Mills, Microsoft, Dell, CBS, Disney, Marvel and many more. Their partnership with ThoughtLeadr will bring new ideas, innovations, and products to mobile and tablets that bridge compelling digital experiences with branded messaging and goals in a future-forward, user-focused way.
Todd Cullen, co-founder of ThoughtLeadr added, “Chaotic Moon’s expertise was a great fit for our vision of where user experiences in digital advertising are heading. Their focus on mobile, tablets, and other connected devices aligned perfectly with our goals at ThoughtLeadr.” Cullen also stated, “Brands and content publishers are always looking for better, more organic ways to connect with users who are becoming savvy to digital experiences. With our work in aligning brands with authentic conversations around content online and Chaotic Moon’s work in bringing best-in-class digital experiences to the market, we see a variety of compelling opportunities for brands, consumers, and publishers to deliver excellence in each facet of the digital space that keeps our clients on the cutting edge of digital.”
About Chaotic Moon Studios:
Chaotic Moon Studios is comprised of award-winning thought leaders, designers, coders and developers from across the mobile media landscape. Their design and development teams have advanced their respective crafts alongside the most innovative companies in the world, including both Apple and IBM. Chaotic Moon team members hold over a dozen patents and are regularly highlighted in publications including Wired, ComputerWorld, and Business Week. Chaotic Moon services include brand ideation, strategy, custom development, content publishing, gaming, and managing mobile brands across all application marketplaces.
